This quarter, it’s full steam ahead.
Everyone likes to make resolutions at the start of a new year, but instead of making plans and goals, why not just crack on?
It can be easy to think solely about growth targets and profit margins as a new year approaches, and where you want to end up this time next year before January has even begun – but there are so many other areas to consider.
Perhaps you need a shift in structure, or your processes need a tweak. Maybe your team need to become more commercially minded, or take more time to prioritise their own learning and development. Or you might even decide you need to reassess the value you offer clients, and confidently raise your prices.
SO, WHAT’S IN STORE
IN JANUARY 2023?
CEO SUMMIT: How Do You Approach Redundancy Talks?
⏰ 2pm, Thursday 5th January 2023
- Agency leaders are always looking at the numbers – and right now for many, they’re just not adding up.
- Have you ever had to make someone, or even several members of your team, redundant? How have you approached these conversations?
- We’ll be discussing redundancy in this month’s CEO Summit – and don’t worry, this session isn’t uploaded to the members’ area – so you can be as candid as you like.
CLIENT SERVICES MASTERMIND: How Can You Convince Clients to Commit?
⏰ 11am, Tuesday 10th January 2023
- Are you struggling to convert new clients into contracts? Why is this happening?
- And what can you do to speed up the process?
- In this month’s client services mastermind, we’re talking about how you can convince clients to commit – whether you’re trying to win new work or lock them in a retainer.
SHOW ME THE MONEY: How Can You Increase Your Team’s Commercial Understanding?
⏰ 11am, Wednesday 11th January 2023
- How clued up is your team when it comes to numbers?
- For Simon Collard, financial literacy across an agency team is paramount to both success and creativity as your business grows.
- He’ll be talking you through what you can do to improve your team’s commercial understanding, and why it should be a key part of your agency culture too.
HR & PEOPLE MASTERMIND: How Are You Lifting Morale?
⏰ 2pm, Thursday 12th January 2023
- Is the cost-of-living crisis still impacting your team?
- What are you doing to lift people’s spirits when you can’t control what’s getting them down?
- In this month’s HR & people mastermind, we’ll be discussing strategies to boost team morale and beat those January blues.
OPERATIONS MASTERMIND: “Why You Should Be Automating Your Agency Processes”
⏰ 2pm, Tuesday 17th January 2023
- “We automate to make our developers’ lives easier,” says Brant McNaughton, managing director of ecce.
- Automation is a great way to lighten your workload when it comes to internal agency operations – and it can save you a lot of time too.
- In this operations mastermind, Brant will be taking us through how he has used automation to streamline his agency’s operations, and how it can help you better service your clients without over-servicing.
HIVE MIND: “How Are You Making Space for Learning and Development?”
⏰ 11am, Wednesday 18th January 2023
- Learning and development is a key part of your team’s overall growth and direction.
- But how do you make space for that? And how to do you make sure it’s a priority for your people?
- Vicky Hockley from Loom Digital is calling on the Agency Hackers hive mind to solve this perennial problem.
AGENCY CFO SURGERY: Bonuses vs Salary Increases?
⏰ 11am, Thursday 19th January 2023
- Some agencies set aside a percentage of their profit and split it evenly across the board. Others have a bonus scheme linked to individual performance. Which way is right for your agency?
- In this finance mastermind, we’re talking about how to distribute financial rewards to your team.
- Come along to hear how other agencies are handling staff bonuses, and share how your business has tackled this problem.
MARKETING & NEW BIZ MASTERMIND: Are ‘New Biz’ Consultants Worth It?
⏰ 11am, Tuesday 24th January 2023
- Finding clients that align with your agency can be tough, and it can take a lot of time that some agency leaders simply don’t have. So, why not consider a helping hand?
- How do you find the right consultant for your agency? Are they as valuable as they claim to be?
- We’ll be discussing all of this and more in our monthly marketing and new business mastermind, so be sure to bring along some questions.
HAMSTER WHEEL: When Is It Time to Let Go?
⏰ 11am, Wednesday 25th January 2023
- For a lot of agency founders, your business feels like your baby. So, knowing when to let go and pass on the reigns can be a tough cookie to crack.
- But for Matt Beswick, co-founder of digital agency Aira, it was almost planned from the start. Now his team are “flourishing” without him.
- In this session, Matt shares his story of stepping down from his agency, and the reasons why he felt it was his time.
LINKEDIN MASTERMIND: Could Video Be Your New Social Strategy?
⏰ 11am, Thursday 26th January 2023
- We know LinkedIn is a great place to find the right clients – but what they came to YOU instead?
- Confidence coach Ashley Griffiths says video is almost guaranteed to help you communicate directly with your dream clients.
- In this month’s LinkedIn mastermind, Ashley will be sharing how he uses video content to generate new leads for his business and build trust with potential partnerships.
Are ‘Pods’ Right for
Your Agency?
⏰ 2pm, Thursday 26th January 2023
- Most agencies are run in a similar way. But have you ever thought of replacing your traditional ops or client services teams with pods?
- For some, the more autonomous ‘sports team’ approach really works. But for others, the pods structure hasn’t worked at all – sometimes because the agency just isn’t ready for it.
- Do you think it would work for your agency? Are you considering it? Come along and discuss.
RED FLAGS: How Can
You Be Prepared for Insolvency?
⏰ 11am, Tuesday 31st January 2023
- We talk a lot about progress, growth and expansion…
- …but on the other end of the scale, insolvency can quickly become a huge issue for agency leaders, one that doesn’t just affect the business.
- We’ll be hearing from Richard Bundock about his experience of almost going insolvent. He’ll be joined by Kevin Pritchard, a business rescue specialist, to tell you how you can move through insolvency – as well as avoid it altogether.
