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2025 online
schedule

Coming up At Agency Hackers

📣 Please note, these events are for Agency Hackers’ members only.

If your agency isn’t a member yet, get in touch with Anne or sign up here.

Event key:
đŸ”” Presentation
🔮 Interview
🟣 Demo/workshop

ALL our sessions are interactive, so cameras on and get your questions ready to ask!

  • AI is rapidly transforming the agency landscape, reshaping how teams operate, create, and deliver value to clients. But as automation accelerates, how can agency leaders and teams stay ahead, adapt, and integrate AI in a way that actually works?
  • Ryan McKenna and Chris Scott have been at the forefront of AI adoption at Revere, embedding automation into the agency’s day-to-day operations – from delivery and compliance to personal development. They have helped their team embrace automation, upskill efficiently, and use AI to enhance – not replace – human creativity.
  • Join this session to explore the real operational impact of AI in agencies – and how to build a future-ready team that knows how to use it wisely.

Thu 19 Jun 2025 11:00 am UK Time

Online


  • To become a bigger agency, you first have to think and act like one. Fake it ‘til you make it, right? For Claire Lamb, director of Skout, this meant making a deliberate shift in mindset and operations to reach the agency’s ambitious ÂŁ3m goal.
  • “We made a very conscious decision about two years ago that we were never going to be a ÂŁ3 million agency unless we started behaving like one,” she says, and this bold ambition drove a complete rethink of the way Skout operates. At the heart of this shift is a commitment to big thinking. “Think big, act big, win big is definitely still the mantra without doubt. And I don’t think that will ever change; it really works for us,” says Claire.
  • Shifting from a start-up mentality to a ÂŁ3m mindset isn’t a linear journey – it’s a delicate balancing act. For agencies like Skout, the hard work being done now may not yield immediate results, but it’s setting the foundations for future success.

Tue 24 Jun 2025 2:00 pm UK Time

Online


  • Towards the end of Q1, while things weren’t terrible, it was still quite a rocky time. Now we’re midway through 2025, and challenges remain. Client confidence is shaky. Sales cycles are still low. And for many, decision-making feels more complex than ever.
  • But there has been SOME movement, and a growing sense that 2025 might not be a total write-off as it was first feared.
  • At the end of Q2, we’re checking in again. What say you? How’s your pipeline? How’s your team? And how confident are you for the rest of the year? Join us as we take a temperature check on agency life, and figure out what’s really going on out there.

Thu 26 Jun 2025 11:00 am UK Time

Online


  • When Glen Duncan worked as the chief operating officer for a digital product agency, he attended meetings he would refer to as “the gunfight”. “I came in with something that could save us 20 hours of admin a week – a clear win. But it didn’t even make the sprint.”
  • At first, he felt like his suggestion was too good an opportunity to miss. After all, when you work in operations, everything feels urgent – especially something with such a clear, quantifiable impact. Then Glen had a realisation: “Not everything gets solved. And that’s OK. That’s strategy.”
  • In this session, Glen will explain what it really means to “choose inefficiency” – and why letting a few wins fall by the wayside can actually help you deliver bigger, better outcomes. You’ll learn how to identify your highest-value work, protect your energy, and shift your mindset from fixing everything to leading with focus.

Wed 2 Jul 2025 11:00 am UK Time

Online


  • KPIs are met, the marketing contact is happy – by all accounts the campaign is a success. Until someone from the client’s sales team joins the debrief and says: “This wasn’t what we needed.”
  • For Darcie Thompson-Fields, client services director at B2B events agency Chief Nation, this kind of scenario kept cropping up – she knew something had to change. But what? Her team were following briefs to the letter, and the problem wasn’t in the delivery. Darcie realised that while the briefs weren’t broken, they also weren’t going deep enough.
  • If you’re tired of briefs that don’t quite hit the mark, post-campaign surprises, or constantly realigning mid-project, this session is for you. Darcie will share the practical, step-by-step structure she uses to get clients aligned from day one – even when they’re siloed, vague, or too busy to talk.

Tue 8 Jul 2025 11:00 am UK Time

Online


  • “Can you do AI?” If your clients aren’t already asking you this question, they soon will be. So when they do inevitably ask the question, what should you say? Or more importantly, what should you show them? For Andy Nicol, managing director of Sputnik Digital, these questions proved to be a turning point for his agency.
  • Despite there being no guaranteed return, Andy decided to take the plunge and build AI prototypes – without a brief or a budget. “We knew it was possible, and we wanted to be able to show clients what we could do – not just talk about it,” he says. “Sometimes the best way to move things forward is to just build something and see where it takes you. When we’re designing anything now, we always think about where AI can fit in.”
  • In this session, Andy will share how his team tackled the “Do you do AI?” question by jumping in feet first.

Wed 9 Jul 2025 11:00 am UK Time

Online


  • Big clients are exciting, but what happens to the smaller ones that still keep your studio ticking? At Huddle Creative, Nicole Posner is working on how to balance both.
  • “We’re still taking on ÂŁ15k–£20k projects, but only if there’s a clear reason – like future opportunities to grow the account – or if it’s creatively exciting,” she says. “And we’ve become much more granular in how we scope them.”
  • It’s a shift that’s working. But while Huddle is now catching more of these white whales on a regular basis, they haven’t walked away from the smaller stuff. In fact, they’ve had to get laser-focused on managing that balance. If you’re scaling up and struggling to manage the mix, this session will show you how to make both ends of the spectrum work.

Wed 16 Jul 2025 11:00 am UK Time

Online


  • Scams are everywhere, and they’re getting harder to spot. From phishing emails to fake invoices, it’s easy to fall for a scam if you’re not paying attention. Ralph Harrison, sales and marketing director at Cubit Technology – and Agency Hackers’ Recommended Partner for all things IT – wants to show the industry how to spot the warning signs before it’s too late.
  • “Trust is good, but not from an IT perspective,” he warns. “If a house gets burgled, the first thing the owner does is install better locks and alarms. Don’t wait to be hacked, prevent it. Make your business a harder target and they’ll focus on the easier ones.”
  • In this session, Ralph will take you through practical tips and show you how to turn every member of your team into a ‘human firewall’ against scams.

Thu 17 Jul 2025 11:00 am UK Time

Online


  • “Nine times out of ten, when a client brings me in, it’s because they’ve reached their wits’ end with someone – but when I dive in, they’ve actually done nothing about it.” This is what Rhian Peebles, founder of HR consultancy, The Sitch, faces on a regular basis.
  • “It isn’t about being reactive,” Rhian explains. “It’s about creating regular habits that make performance conversations normal and part and parcel of the job – not just something you do when someone’s in trouble.”
  • Rhian has developed a framework for proactive people management, built around their practical rituals and smart accountability. If you’re looking at ways to make your performance management more proactive within your agency, look no further.

Tue 22 Jul 2025 11:00 am UK Time

Online


  • Late payments are nothing new – but the real issue? Most agencies set themselves up to fail from the start. Whether it’s risky payment terms, over-reliance on project completion, or failing to build a cash buffer, Rory Spence has seen too many agencies flirting with financial chaos.
  • “We’ve seen agencies agree to 50% on completion – and then act surprised when they don’t get paid,” says Rory, head of commercial at The Wow Company. “More than one in ten agencies only have a month’s overheads in the bank. That’s incredibly high risk.”
  • In this session, Rory will lift the lid on how the smartest agencies are managing their money – and how to put payment structures, pricing models, and planning processes in place before cash flow becomes a crisis.

Tue 29 Jul 2025 2:00 pm UK Time

Online


  • It’s one thing to keep your clients happy. It’s another to grow those relationships and drive more revenue from the work you’re already doing. For many agencies, account growth is left to chance.
  • But for Helen Knight, founder of Creative Business Brain, it’s all about growing your confidence, habits, and thinking in order to create intentional, consistent account growth. “Most people just aren’t shown how to do the growth side of things,” Helen explains. “And it’s really normal, so people shouldn’t feel bad about it.
  • She believes sales doesn’t need to feel forced or unnatural – in fact, the best account growth “isn’t about selling at all”. As Helen says, “It’s actually all about listening.” doesn’t even feel like selling. In this session, Helen will guide us through the practical mindset shifts and behaviours that help creative teams stop waiting for growth and start creating it – one conversation at a time.

Wed 30 Jul 2025 11:00 am UK Time

Online


  • When Heather Murray first explored AI agents, she hit a wall. This wasn’t because she couldn’t build one, but because she realised she simply didn’t want to. “I’m non-technical. I do not want to learn how to build agents. I’ve tried, and it’s way too hard. I’ve got no interest in JavaScript or APIs,” says Heather, founder of AI for Non-Techies (the clue is in the name).
  • And crucially, she didn’t need to. While there’s a whole world out there full of custom GPTs, Zapier integrations, and stitched-together workflows, Heather argues that sometimes, simple is better.
  • In this session, Heather will show you how she’s working with AI agents in a way that’s fast, accessible, and effective – no coding, no dev tools, no drama.

Tue 12 Aug 2025 11:00 am UK Time

Online


  • In a saturated agency market, with declining spend and diminishing returns, it’s easy to fill LinkedIn with the kind of content you think clients want to consume – instead of tuning into what they actually want and need. Fiona Proudler, managing director of Orb Group, is here to deliver a wake-up call: none of it matters unless you’ve earned the right to sit at your client’s table.
  • “Too many agencies pay lip service to understanding their clients, and take them for granted,” she says. “If you don’t fully invest in them as an individual, their brand and their business, you don’t deserve their work. It’s that simple.”
  • This session will challenge you to get back to basics of the agency world, and how to put the client first in everything you do. Come ready to question your assumptions, sharpen your approach, and rediscover what it truly means to serve.

Thu 14 Aug 2025 11:00 am UK Time

Online


  • In the rush to grow fast, win big, and shout the loudest, most agencies forget one crucial thing: if nobody wants to buy what you’re selling – now or in the future – what’s the point?
  • That’s where Anna Stone comes in. With over 20 years navigating the commercial guts of agencies from founder-led startups to global players like Ogilvy, and now head of growth at True, she’s here to reframe the conversation around growth. Less about vanity metrics. More about value.
  • In this online session, Anna will help you get clear on what really drives agency buyability. This is a no-BS guide to sharpening your story, targeting the right people, and finally answering the question: “Why would anyone choose you?”

Tue 19 Aug 2025 11:00 am UK Time

Online


  • Neurodiversity in agencies isn’t a niche concern anymore; it’s a widespread reality. And yet, many agencies still treat it as a challenge to manage, rather than an opportunity to embrace. “I thought my agency was disproportionate,” says Nick Silverstone, the Fractional MD. “But then I started talking to other people and thought, ‘Crikey, this is across the board.’”
  • Having led a team where neurodiversity is common – and then realised it’s actually the industry norm – Nick has been building a panel of trainers, coaches, and HR professionals to help others do better.
  • This session will unpack the misconceptions, mislabels, and missed opportunities that surround neurodiversity in creative work.

Thu 21 Aug 2025 11:00 am UK Time

Online