Online Events

Each month, the ops folk of our Agency Hackers audience come together to discuss what’s going on in their world.

This month, we’re talking about Defining Your Role.

• As the ops director, do people know what you do – and what you don’t do?
• How do you avoid becoming responsible for everything?
• Are you seen as a ‘nagger’? How can you change this perception?

Make sure to join this month’s session to discuss all this and more, and help others in need of some advice. This is also a great place to have a little vent in a room where everyone understands – we all need it once in a while.

A lot of agency leaders consider M&A at some point in their business journey.

But do you know what to expect once you go down this path?

In the first session in our M&A Surgery series, we’ll be joined by Milestone Advisory’s Miles Welch, who will take you through an intro to the world of M&A and what you should consider before you buy.

Miles suggests before doing anything else, you should first take a step back and ask yourself why you want to acquire another agency in the first place.

• Is acquisition the best option?
• How are you going to fund it and what are the different options?
• Can you kill two birds with one stone in terms of business objectives?
• What could go wrong?

If your answers to those questions still make you want to go down the M&A route, there are other things to consider along the way.

“When you’re buying a business, you’re buying a whole bunch of different issues,” says Miles. “If your own house isn’t in order, then you’re just going to overlay that with other HR, talent and operational problems by having another team join you.”

“Acquiring an agency is not your only option for growth, but it is one of the best,” Miles adds. “An acquisition, done the right way, can greatly accelerate your timelines to growth.”

Miles will talk you through the benefits of acquisition, and what you should be prepared for before buying and acquiring a whole new business empire.

Our CFO surgery is for the finance folks of our community to ask questions, seek support, share insight into what’s going on in their agency.

This month, we’ll be discussing Rising Interest Rates.

The Bank of England has announced increases to base interest rates for the sixth time since December, now reaching 1.75% – the biggest figure in 27 years. 

There’s no shame in admitting some apprehension here, so we’ll be using this session to talk about:

• How might this affect your team?
• What impact will this have on client relationships?
• What other BoE predictions should you be mindful of?

Come along to discuss all this and more – and get advice from others in your position.

Every month, the marketing minds of the Agency Hackers audience come together to discuss what’s going on in their world. 

This month, we’ll be discussing The Subtleties of New Biz in a Difficult Economy.

• How do you keep your cool when things don’t seem to be working?
• How do you balance the need for quick wins with relationship building?
• How do you navigate constant demand for results?
  

Come along to discuss all of this and more, and maybe even pick up some tips. This is also a great place to have a little vent in a room where everyone understands – we all need it once in a while.

What’s your agency’s growth plan? Does it involve getting in front of as many new people as possible? 

When you run a growing agency, getting leads and securing meetings is often a big part of your activity. But if you are not careful, a lot of these leads could slip through your fingers. 

And getting in front of new clients is only half the battle. 

There are also a lot of important – and often overlooked – hygiene factors you need in place to ensure that when you get on somebody’s radar, you’re actually able to convert them. 

In this session, agency lead gen specialist Leo Kesner of Unstuck will be taking us through some of the often overlooked elements that your agency must be on top of in order for you to be able to pick up a new lead and carry it all the way to the touchdown zone. 

We’ll talk about:

• Should you go slow and steady when your market is small?
• The benefits of taking a highly targeted approach vs a “pray and spray”.
• What elements make you more likely to convert a new sales opportunity.

Don’t miss this if you’re puzzling out your new business strategy.

Each month, we get together to discuss what does and doesn’t work on LinkedIn. 

It’s a chance to share your social media struggles and successes – and get the low down on how to grow your brand. 

This month, we’ll be talking about Blog Posts.

• Do you use the blog feature on LinkedIn?
• Is this the new destination for thought leadership?
• How can regular blogging help with new biz?

Come along to discuss all of this and more, and maybe even pick up some tips. If you’re clued up on this already, please lend your expertise!

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Times are hard right now, and with the entire country grappling with a cost of living crisis, everyone is handling things differently.

In this State of the Nation, we want to know how you’re handling it all.

• How is your agency holding up?
• Have your clients been affected? Are they cutting back, or even cancelling work with you?
• Have you had to make cutbacks yourself? Perhaps you’ve had to let people go?
• How are you supporting your team? Are they feeling the effects?

We’ll be talking about all of this and more – no holds barred.

Our CFO surgery is for the finance folks of our community to ask questions, seek support, share insight into what’s going on in their agency.

This month, we’ll be discussing How You Stage and Structure Payments.

• What tech do you use? Do you have clients on direct debit?
• How do you handle collections? 
• What red flags should you look out for?
• Are you paid up front? Or do you stagger payments? How do you do this?

Come along to discuss all this and more – and get advice from others in your position.