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2024 online
schedule

Coming up At Agency Hackers

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  • While the world gets carried away with LLMs and speeding up processes with automation, Adam Naisbitt is looking much further ahead – and he says the future of marketing teams is looking bleak.
  • He’s developed an AI tool that can generate a complete marketing strategy from start to finish, including competitor analysis, customer profiling, positioning, campaigns, content plans, and task breakdowns – all without any human intervention.
  • In this session, Adam will share a live demo of his new tool to demonstrate how AI can be properly utilised in marketing – and we’ll discuss what this could mean for the architecture of marketing agencies.

Tue 27 Feb 2024 11:00 am UK Time

Online


  • “I’ve built my whole business through LinkedIn,” says Fiona Bradley, founder and director at FB Comms. But for Fiona, it’s not just the online side of things: it’s also about how this reflects off-screen and in-person.
  • In this session, Fiona will be sharing more about how she leverages her online personal brand for in-person new biz, including how it has helped TRIPLE her business’ monthly revenue.
  • Join us as we dive deeper into Fiona’s world of personal branding. Learn how to make your personal brand not just a part of your business strategy, but the heart of it.

Thu 29 Feb 2024 11:00 am UK Time

Online


  • Client services consultant Jo Rogers recently conducted some research, asking clients what they REALLY want from agencies. She’ll be sharing her insights, and how you can empower yourselves and your agency-client relationships.
  • “I think a lot of clients want honesty, they want that reality check. They want to know what the implications are.”
  • If you want to get inside the minds of your clients, and you’re desperate to know how to REALLY make them happier, join us as Jo shares her incredible insights.

Tue 5 Mar 2024 2:00 pm UK Time

Online


  • The path of a female leader is filled with unique challenges. You not only have a business to keep afloat, but you must also traipse through the trials and tribulations of living as a woman in the 21st century.
  • With this in mind, we want to give you a dedicated space to discuss your challenges with a group of people who truly understand.
  • In this open forum session, come along to share your wins and woes with the group, and get advice from others in your shoes.

Thu 7 Mar 2024 11:00 am UK Time

Online


  • “It’s the granular details, often undocumented, that are integral to your agency’s operations.”
  • For Steph Lucas and Shakira Floyd, co-founders of Satori, the key to effective processes lies in intentional design. In this operations mastermind, Steph and Shakira will be taking us through the key features of process design.
  • If you’re looking to level up your processes, but you’re not sure where to start, Steph and Shakira will be sharing their insights on how investing time in refining processes can significantly impact your business’s success.

Tue 12 Mar 2024 11:00 am UK Time

Online


  • Being B Corp certified is a big claim to fame in the agency world. But is it the only way to achieve genuine corporate responsibility?
  • In this session, we’ll be joined by Katie Parry and Ed Roberts to talk about the reality of pursuing the certification, why it’s not suitable for everyone, and the other practical, impactful actions your agency can make instead.
  • If you’re looking to make a difference, but unsure if B Corp is right for you, join this discussion to see what alternatives are out there – and what impact you could make without the big shiny badge.

Wed 13 Mar 2024 11:00 am UK Time

Online


  • If your business isn’t sellable, then something is wrong. But this doesn’t mean it’s the end of the world.
  • In this month’s CFO surgery, we’re joined by Pam Phillips, founder and MD of de Jong Phillips, to discuss how you can increase the value of your agency – including the best strategies and financial processes to implement.
  • If you’re wondering how to increase the value of your agency, whether you’re looking to sell in the not-so-distant future or not, Pam has the answers for you.

Thu 14 Mar 2024 2:00 pm UK Time

Online


  • Too often, you put so much time, effort, creativity and resources into a pitch for your client – and then you end up talking to black screens. Worse even, some don’t get back to you at all! It’s forcing some agencies to act desperately…
  • “A lot of people are thinking, ‘We just need the work, so let’s be ‘yes people’. But you’re setting yourself up for failure,” says Rachel Raphael, co-founder of outskirt collective. “You’re setting the tone that it’s a master-servant relationship – and if they feel that’s the case, they’re not going to value what you do.”
  • In this month’s Marketing & New Biz mastermind, Rachel Raphael and Caroline Sparkes will delve into how you can refine your pitch process and avoid being ghosted by clients.

Tue 19 Mar 2024 11:00 am UK Time

Online


  • It seems like everyone has a podcast these days – it’s impossible to scroll through any social media platform without being subject to two people talking over a microphone.
  • But how could this work to your agency’s advantage?
  • Dan Cottrell of The Podcast Guys will be joining us to talk about the benefits of agencies and their clients using podcasting for growth and new biz.

Wed 20 Mar 2024 11:00 am UK Time

Online


  • This year, Revere decided to go ‘all in’ on AI. They have a two-pronged approach to this: experimentation and transparency.
  • In this session, client services director Zoe Bevis and operations director Ryan McKenna will be telling us all about the agency’s ‘Lead On AI’ project.
  • They’ll delve into how they’re using AI to run the agency more efficiently and explore new ways of servicing clients – all the while remaining 100% transparent.

Tue 26 Mar 2024 2:00 pm UK Time

Online


  • Last year was certainly a tumultuous one for agencies, to say the least. Leaders had to swat away all sorts of irritating problems.
  • But that was last year – and 2024 has the potential to turn things around for everyone. So, where do you sit? Has Q1 turned out okay for your agency so far? Are things looking good? Or are remnants from 2024 still present?
  • Come along and share your experience with the rest of the Agency Hackers community and see how you’re faring in comparison to other agencies like yours.

Thu 28 Mar 2024 2:00 pm UK Time

Online


  • Client negotiation in an agency is a bit like buying a car – you need to ask as many questions as possible before finalising the deal.
  • “A lot of negotiation is about understanding and questioning. You have to really get into the weeds of what the other party is looking for, what their constraints are, and what success looks like for them,” says Jeremy McDonald, CEO of Kaizen. “You don’t have to go into a room and stare them down,” he continues. “Most of it is done via email; you have people playing good cop and bad cop. You just have to know your role.”
  • We’ll be joined by Jeremy to discuss how he’s mastered the art of negotiation, some of his best tactics, his three-step guide, and why it isn’t something you need to be afraid of.

Wed 3 Apr 2024 11:00 am UK Time

Online


  • A big problem with the rise of AI has been the struggle to get full teams on board. However, Dee Overfield and Nick Silverstone have found a way to get everyone in their agency singing from the same AI hymnsheet: by getting everyone involved.
  • “We’ve put together an AI team, where we discuss the latest developments in AI because it’s changing so much now,” explains Dee, head of digital at Wagada Digital. “We’re really pushing things forward to make sure people have an AI mindset, but are also continuously testing tools.” By doing this, it’s a much more collaborative process – as well as taking the pressure off one person making all the big changes.
  • Join us for this month’s AI Whisperers to hear more about how Wagada Digital is utilising its AI research team to keep up with trends – and how you can get your whole team invested.

Thu 11 Apr 2024 11:00 am UK Time

Online


  • “The weirdest thing about stepping up, is that everything’s the same, yet everything’s different – all at the same time,” says one new agency leader. “I’m not new to the business, everyone’s still got control of their own bits and pieces.”
  • “And yet, most of what I’m trying to figure out is, where is it good to let things run as they do, when do I let people have their own domains and not rock the boat? But then where do I step in because something needs more oversight, more control, or a different angle?
  • This is an open forum where you can share your challenges, give advice, and generally lean on each other for support. You can chat all these things through with others in the exact same boat as you.

Fri 12 Apr 2024 10:00 am UK Time

Online


  • Alex Gladwin began her career in HR, but as time’s gone on, she’s found herself knee deep in the operations side of Skout.
  • “I started as an office manager and took on a lot more of the HR role, because that was naturally my skill set,” explains Alex. “But operations has begun overriding everything, and as we look to the future of Skout’s growth, operations is an area I need to know more about.”
  • So hive mind, how do you plan for a strategy around your operations? If you think you can help Alex, come along and offer your wisdom.

Wed 17 Apr 2024 11:00 am UK Time

Online


  • Last year, Brightec founder and managing director Andy Ferrett took a well-earned sabbatical. “I wasn’t broken; I just needed a break,” he says.
  • “I’d been running the agency for 14 years, and just over a year ago, I realised that man, I was tired. It was quite an emotional and difficult period, and I had a few sessions of counselling, where I was told I needed to take a break. That was the catalyst.”
  • Join us for this month’s CEO Summit, where Andy will be talking about the power of pause, and highlighting why every agency leader needs a well-deserved break at some point.

Thu 18 Apr 2024 2:00 pm UK Time

Online


  • Data is more than just numbers: it’s a gateway into human psychology. No one knows this more than Adam Dustagheer, managing director at Datnexa.
  • Where a lot of businesses make guesstimations to inform what and where they’re marketing, Adam uses trackable data, leveraging AI and machine learning to gather data on customer behavioural habits and why they buy what they buy.
  • If you want to understand how you can better leverage your data to get a better understanding of your customers, join us for this session.

 

Wed 24 Apr 2024 11:00 am UK Time

Online


  • When Matt Pilcher set up F That, he made a vow to never repeat the same mistakes his former bosses had: his creative team would be given the time, patience and respect they needed to produce their best work.
  • “We can actually give our creative designers time to learn new skills and come up with new ideas,” says Matt. “Our designers have grown so much over the last year because of it.”
  • If you’ve been struggling to get the best work possible from your creatives, baffled as to the different ways they approach their work, you should absolutely join Matt Pilcher for this online session.

Thu 25 Apr 2024 2:00 pm UK Time

Online


  • Tom Tapper‘s agency profiles clients a bit differently. Introducing The Moral Compass, a democratic, anonymous voting system, allowing every team member to have a say in evaluating client projects and briefs.
  • “In principle, the idea was that every single brief should be democratically and anonymously voted on by the entire team based on the extent to which it aligns with our purpose,” explains Tom.
  • It sounds radical, but it’s something that has greatly benefited the agency, and has made everyone feel they have a say in the decisions. If you’re intrigued by the way Tom’s agency profiles client projects and briefs, and perhaps even want to adopt it (or something like it) in your agency, then come and join us for this client services session.

Thu 2 May 2024 11:00 am UK Time

Online


  • Let’s face facts: it’s been a hard few years for agencies. The country is trudging through a recession. Agency-client relationships are more tumultuous than ever. And everyone’s jumping on the AI trend without a real understanding of what it all means.
  • You need to be a medium-sized fish in a smaller pond,” says Mike Lander. “In fact, turning down opportunities is a much better way of winning more of the right business. Positioning in this market is really important. If you’ve got 100 opportunities, you should be turning down 30-40 of them, and of the 60-70 you’re working on, you should be winning about 40-50%.”
  • With the market being in such a competitive place right now, join us for this marketing and new biz mastermind, where Mike will be joining us to discuss some of the strategies he’s implemented to win pitches during a recession.

Tue 7 May 2024 11:00 am UK Time

Online


  • What are the pros and cons of profit sharing? Is it something your agency should be doing? Why has it become such a common practice recently?
  • In this month’s CFO Surgery, we’ll be exploring the question of profit sharing with Andy Hayes – who first tried profit sharing at Quietroom in 2018 – and Pam Phillips, who has very differing opinions on the schemes.
  • Come along and share your experiences and opinions of profit sharing – and whether it works for you.

Thu 9 May 2024 2:00 pm UK Time

Online


  • Your processes can make or break your business. If you have too much going on behind the scenes, you will inadvertently overcomplicate things and mistakes will happen.
  • That’s why Tea Duza, head of operations at Pitch121, has made sure to create an innovative and process-driven approach to their problem-solving and efficiency improvements – including an ‘innovation framework’ that guides a process from initial idea to implementation.
  • Join us for this operations mastermind, where Tea will delve into what’s made Pitch121’s operations so streamlined and well-functioned, exploring how AI, automation, and team collaboration have made such a massive difference.

Tue 14 May 2024 2:00 pm UK Time

Online


  • Q2 has rolled around rather quickly this year, and with it comes a new set of problems and opportunities for agencies – especially when it comes to growth. For some, there are several barriers to growth still getting in the way; but for others, they’re flourishing more than ever.
  • Where are you on the sliding scale so far this year? What’s on the horizon for the next six months?
  • Come along and share your experience with the rest of the Agency Hackers community and see how you’re faring in comparison to other agencies like yours.

Thu 16 May 2024 4:00 pm UK Time

Online


  • The path of a female leader is filled with unique challenges. You not only have a business to keep afloat, but you must also traipse through the trials and tribulations of living as a woman in the 21st century.
  • With this in mind, we want to give you a dedicated space to discuss your challenges with a group of people who truly understand.
  • In this open forum session, come along to share your wins and woes with the group, and get advice from others in your shoes.

Wed 22 May 2024 11:00 am UK Time

Online


  • Agency networking is a bit like buying a TV licence: everyone knows you should probably do it, but it still feels like the resource is better spent elsewhere.
  • What you need is someone to take the risk out of it. An event that won’t steal too much time out of your calendar, but is still just as valuable in terms of connections.
  • Come along for an hour-long session of speed networking. You’ll have four chances to meet likeminded people, and come away with some new contacts. All you have to do is sign up, we’ll handle the rest!

Tue 28 May 2024 2:00 pm UK Time

Online


  • What exactly is an ‘unsexy’ client? Ultimately, it comes down to the perception of others.
  • Some industries might lack the obvious glamour of a well-recognisable brand, but it doesn’t mean you should turn them away. Working with such clients might just open up the possibility of doing some good, to really challenge yourself and try new things.
  • Join us for this upcoming client services mastermind panel, where we’ll be joined by Cat Kavern, Helen Foord and Kristina Ball. Together, we’ll be exploring why you should choose unsexy clients and why they’re actually not that unsexy at all.

Tue 4 Jun 2024 11:00 am UK Time

Online


  • You’ve heard of, and probably even used, some of the most well-known platforms for agency work. But no tool is perfect – so you might decide to invest and build your own software.
  • “Five years ago, we developed our own platform to run our entire agency model,” says Chris Scott, chief digital officer at Revere Agency. “Everything from account management, quoting, invoicing, reporting, HR records and management, time tracking, task management, scheduling –  all of that is in there.
  • Their own custom-made agency platform was so successful due to its flexibility to grow as Revere grows. If you’ve been considering creating your own agency platform and wondering how go about it, join us for this month’s technical mastermind, where Chris will delve into how his platform works – and the benefits it brings.

Tue 18 Jun 2024 11:00 am UK Time

Online


  • Over the years, B2B marketing has garnered a reputation for being a bit dull, uninspired and yawn-inducing. But recently, something in the air has changed…
  • “We used to create shit B2B content,’ says Dan Knowlton, co-founder and CMO of Knowlton. “But then we discovered this unique approach in 2017.”
  • Join us for this marketing and new biz mastermind, where Dan will guide us through how he and the team at Knowlton have left their mark on the B2B industry and have made it far less boring.

Tue 25 Jun 2024 11:00 am UK Time

Online