2024 online
schedule
Coming up At Agency Hackers
đŁ Please note, these events are for Agency Hackers’ members only.
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- Poor performers. Every agency has experienced them, and itâs likely they always will.
- But whatâs the most effective method of dealing with them? Is there an easy fix to the issue?
- Join us for this monthâs HR and operations mastermind, where Katy Wade, human resources consultant at Bespoke HR, will be joining us to explore how you can deal with poor performers in your agency, and the steps required to ensure theyâre handled correctly, safely, and with care.
- This year, Revere decided to go âall inâ on AI. They have a two-pronged approach to this: experimentation and transparency.
- In this session, client services director Zoe Bevis and operations director Ryan McKenna will be telling us all about the agency’s âLead On AIâ project.
- Theyâll delve into how theyâre using AI to run the agency more efficiently and explore new ways of servicing clients â all the while remaining 100% transparent.
- Tom Tapper‘s agency profiles clients a bit differently. Introducing The Moral Compass, a democratic, anonymous voting system, allowing every team member to have a say in evaluating client projects and briefs.
- “In principle, the idea was that every single brief should be democratically and anonymously voted on by the entire team based on the extent to which it aligns with our purpose,â explains Tom.
- It sounds radical, but itâs something that has greatly benefited the agency, and has made everyone feel they have a say in the decisions. If youâre intrigued by the way Tomâs agency profiles client projects and briefs, and perhaps even want to adopt it (or something like it) in your agency, then come and join us for this client services session.
- Letâs face facts: itâs been a hard few years for agencies. The country is trudging through a recession. Agency-client relationships are more tumultuous than ever. And everyoneâs jumping on the AI trend without a real understanding of what it all means.
- âYou need to be a medium-sized fish in a smaller pond,â says Mike Lander. âIn fact, turning down opportunities is a much better way of winning more of the right business. Positioning in this market is really important. If you’ve got 100 opportunities, you should be turning down 30-40 of them, and of the 60-70 you’re working on, you should be winning about 40-50%.â
- With the market being in such a competitive place right now, join us for this marketing and new biz mastermind, where Mike will be joining us to discuss some of the strategies heâs implemented to win pitches during a recession.
- What are the pros and cons of profit sharing? Is it something your agency should be doing? Why has it become such a common practice recently?
- In this monthâs CFO Surgery, weâll be exploring the question of profit sharing with Andy Hayes â who first tried profit sharing at Quietroom in 2018 â and Pam Phillips, who has very differing opinions on the schemes.
- Come along and share your experiences and opinions of profit sharing â and whether it works for you.
- Your processes can make or break your business. If you have too much going on behind the scenes, you will inadvertently overcomplicate things and mistakes will happen.
- Thatâs why Tea Duza, head of operations at Pitch121, has made sure to create an innovative and process-driven approach to their problem-solving and efficiency improvements â including an âinnovation frameworkâ that guides a process from initial idea to implementation.
- Join us for this operations mastermind, where Tea will delve into whatâs made Pitch121âs operations so streamlined and well-functioned, exploring how AI, automation, and team collaboration have made such a massive difference.
- Q2 has rolled around rather quickly this year, and with it comes a new set of problems and opportunities for agencies – especially when it comes to growth. For some, there are several barriers to growth still getting in the way; but for others, they’re flourishing more than ever.
- Where are you on the sliding scale so far this year? Whatâs on the horizon for the next six months?
- Come along and share your experience with the rest of the Agency Hackers community and see how youâre faring in comparison to other agencies like yours.
- The path of a female leader is filled with unique challenges. You not only have a business to keep afloat, but you must also traipse through the trials and tribulations of living as a woman in the 21st century.
- With this in mind, we want to give you a dedicated space to discuss your challenges with a group of people who truly understand.
- In this open forum session, come along to share your wins and woes with the group, and get advice from others in your shoes.
- âI look at AI to do one of two things for us,â says Elliott Botterill, founder of BOTTERS. âIt should either increase our efficiency and enable us to do more without sacrificing quality – and in many cases, improve the quality. Or secondly, adding additional value.â
- Because of their eagerness to learn, the agency’s clients are even more satisfied, experiencing a higher output at an even better quality than before and boosting profits x12 – as well as servicing between 10 and 20 more clients than before.
- By focusing on increasing efficiency and adding value without compromising quality, Botters has nailed its AI integration. In this session, Elliott will be delving into how he and his team have used AI so efficiently and have mastered integrating this framework into their workflow.
- LinkedInâs âSales Navigatorâ is perhaps one of the most useful tools you can utilise as a sales professional.
- But are you actually using it properly, or is it a mere add-on to your LinkedIn, gathering dust in the corner?
- Join us on this monthâs technical mastermind, where Laura Hannan, founder of Pitch121 and LinkedIn expert, will be joining us to delve into the intricacies and usefulness of LinkedInâs Sales Navigator – and how you can use it to your advantage.
- Agency networking is a bit like buying a TV licence: everyone knows you should probably do it, but it still feels like the resource is better spent elsewhere.
- What you need is someone to take the risk out of it. An event that wonât steal too much time out of your calendar, but is still just as valuable in terms of connections.
- Come along for an hour-long session of speed networking. Youâll have four chances to meet likeminded people, and come away with some new contacts. All you have to do is sign up, weâll handle the rest!
- What exactly is an âunsexyâ client? Ultimately, it comes down to the perception of others.
- Some industries might lack the obvious glamour of a well-recognisable brand, but it doesnât mean you should turn them away. Working with such clients might just open up the possibility of doing some good, to really challenge yourself and try new things.
- Join us for this upcoming client services mastermind panel, where weâll be joined by Cat Kavern, Helen Foord and Kristina Ball. Together, weâll be exploring why you should choose unsexy clients and why theyâre actually not that unsexy at all.
- Private equity investment can be a game-changer, promising rapid growth and expansion for agencies. For founders, itâs also a huge chance to cash in and take some chips off the table.
- But navigating this path is no mean feat. How can you secure this kind of investment, and stand out from the crowd, while retaining what makes your agency inherently you?
- Two years ago, Raman Sehgal embarked on this journey himself, taking his agency ramarketing to market and achieving the remarkable milestone of a double-digit multiple valuation, a rare and significant achievement in the agency world. He will be taking us through his investment journey, and helping you figure out if this is the right path for you too.
- Youâve heard of, and probably even used, some of the most well-known platforms for agency work. But no tool is perfect – so you might decide to invest and build your own software.
- âFive years ago, we developed our own platform to run our entire agency model,â says Chris Scott, chief digital officer at Revere Agency. âEverything from account management, quoting, invoicing, reporting, HR records and management, time tracking, task management, scheduling â all of that is in there.
- Their own custom-made agency platform was so successful due to its flexibility to grow as Revere grows. If youâve been considering creating your own agency platform and wondering how go about it, join us for this monthâs technical mastermind, where Chris will delve into how his platform works – and the benefits it brings.
- Over the years, B2B marketing has garnered a reputation for being a bit dull, uninspired and yawn-inducing. But recently, something in the air has changedâŠ
- âWe used to create shit B2B content,â says Dan Knowlton, co-founder and CMO of Knowlton. âBut then we discovered this unique approach in 2017.â
- Join us for this marketing and new biz mastermind, where Dan will guide us through how he and the team at Knowlton have left their mark on the B2B industry and have made it far less boring.