SO, WHAT’S IN STORE
IN August 2024?

Event key:
🔵 Presentation
🔴 Interview
🟣 Demo/workshop
🟡 Interactive (cameras on please!)

CLIENT SERVICES MASTERMIND: How Can You Avoid Clients Ghosting You?

2pm, Tuesday 6th August 2024

  • Over the last couple of years, clients have become increasingly difficult to engage – especially when it comes to getting work over the line and committing to your agency. So, when you’re ghosted by a client, how can you overcome this?
  • Jon Buchan is the king of cold emails – and his strategies can also be an effective tool to bring clients back from the abyss. “A lot of people don’t try to make an impact when emailing,” says Jon. “They’re sending the same thing as everyone else – you’ve got to stand out, be unusual, and be memorable.”
  • Jon will be joining us to discuss his email tactics for when a client has gone dark, including how to utilise the five stages of grief (denial, anger, bargaining, depression, acceptance) to re-engage clients and get those conversations back on track. If you’ve been struggling with client conversations, this is the perfect session for you – you don’t to miss it!

HR & PEOPLE MASTERMIND: How Can You Maintain Your Culture As You Scale?

11am, Thursday 8th August 2024

  • “Growth can be quite jarring for people. It’s normal to have ebbs and flows when it comes to how people respond,” says Zoë Ogden, people director at Impression.
  • Over the last few years, Impression has scaled dramatically from 50 to approximately 110 people across three locations. How has Zoë maintained the agency’s culture throughout these changes, and avoided it becoming such a jarring process?
  • In this month’s HR & people mastermind, Zoë will be sharing more about how she’s kept culture thriving at Impression – and how you can do it too. This is a great one if you’re hoping to grow, but concerned about shaking the foundations of a happy team.

STATE OF THE NATION: How’s Q3 Shaping Up?

2pm, Thursday 15th August 2024

  • We’re past the halfway point of the year, and it’s time for our third check-in of 2024. So, how has Q3 been for you so far?
  • While the ‘new normal’ of slow clients and hesitant decision-making seems to be lingering on, what have you been doing to navigate this? Are you trying to change things up? Are you capitalising on emerging trends or new opportunities?
  • Join us and share your experiences from Q3. Let’s connect, learn from each other, and find ways to move forward together.

SLT Summit

2pm, Tuesday 20th August 2024

  • While stepping up to the plate is a great opportunity, there are all kinds of challenges – and while you’re good at your job, you might still be trying to find your way.
  • So, why not share your experiences with others who really get it? With this in mind, we want to give you a dedicated space to chat things through with others in the same boat: this is your SLT Summit.
  • This session isn’t structured like most of our events – instead, it’s an open forum where you can share your challenges, give advice, and generally lean on each other for support. Join us and share your experiences.

MARKETING & NEW BIZ MASTERMIND: How Can You Create Lasting Agency Partnerships?

⏰ 11am, Thursday 22nd August 2024

  • “My mantra is ‘Serve, don’t sell’,” says Marcus Hemsley, founder and director at Fountain Partnership. “Even when I’m selling, it’s the same thing.”
  • To Marcus, who’s been in the agency world for 15 years, agency partnerships are joint ventures between agencies, serving the same types of clients but offering different services. “It’s entirely trust-based,” he explains. “If you help others, you will get it back in abundance.”
  • Just because pressure has been put on agencies over these last few years, it doesn’t mean partnerships are dead. Join us for our next marketing and new biz session with Marcus Hemsley, where he’ll dive deeper into agency partnerships and how you can shift your mindset from ‘selling’ to ‘serving’ to create lasting partnerships.

CFO SURGERY: Agency Hackers Under the Spotlight

⏰ 2pm, Tuesday 27th August 2024

  • When it comes to a business’s finances, a lot of ego can be wrapped up in the numbers. So, to shed ourselves of that ego, we at Agency Hackers are putting our finances under the spotlight.
  • With the help of Pam Phillips, founder and managing director at de Jong Phillips, we’ll be analysing our numbers and asking: What do our accounts reveal about our financial health? How have our margins changed? Where could we improve? And what have been our biggest challenges?
  • By joining us for this CFO Surgery, you’ll be getting a first-hand look at our finances through the eyes of an expert accountant and will leave with a greater understanding of what the numbers in your accounts mean.

How to Build the Perfect Sales Ladder

⏰ 11am, Wednesday 28th August 2024

  • If your agency is ‘full-service’, you might be spreading yourself too thin. “I get really frustrated with some agencies,” says James Urquhart, co-founder and managing director of Let’s Run Social. “You can’t be a full-service agency – it’s impossible.”
  • But James has cracked the code on creating multiple streams of revenue for his agency.  He’s built a ‘sales ladder’ that not only brings in a steady flow of new business, but also allows clients to move up the ladder to higher-valued services. All of his efforts combined have led to 300% YOY growth in revenue.
  • Join us for this online session, where James will explain how his sales ladder strategy works, the principles behind it, and how you could do the same.