SO, WHAT’S IN STORE
IN August 2024?

Event key:
🔵 Presentation
🔴 Interview
🟣 Demo/workshop
🟡 Interactive (cameras on please!)

AI WHISPERERS: How Is Agency Hackers Using AI?

⏰ 2pm, Tuesday 6th August 2024

We’ve been putting agencies and AI tools in the spotlight over the last 18 months or so…
…but now it’s time we showed you exactly how the team at Agency Hackers has been using AI.
From content, to operations, to creating our own robots, we’re lifting the lid and showing you just how we’re walking the walk. Join us for this in-depth session with director Ian Harris, as we dissect how we’re making the most of the AI boom.

⏰ 11am, Thursday 8th August 2024

“Growth can be quite jarring for people. It’s normal to have ebbs and flows when it comes to how people respond,” says Zoë Ogden, people director at Impression.
Over the last few years, Impression has scaled dramatically from 50 to approximately 110 people across three locations. How has Zoë maintained the agency’s culture throughout these changes, and avoided it becoming such a jarring process?
In this month’s HR & people mastermind, Zoë will be sharing more about how she’s kept culture thriving at Impression – and how you can do it too. This is a great one if you’re hoping to grow, but concerned about shaking the foundations of a happy team.

⏰ 2pm, Tuesday 13th August 2024

Right now, many agencies are finding themselves grappling with how to maintain their competitive edge while also adapting to new technologies and economic pressures – it’s a proper spinning plates situation.
The main challenge to tackle? Recalculating and reevaluating your rates.
In this month’s operations mastermind, Michael Schmiechen, managing director of Everii Group, will be delving into the intricacies of this, and showing you how you can stay ahead in this competitive market.

⏰ 2pm, Thursday 15th August 2024

We’re past the halfway point of the year, and it’s time for our third check-in of 2024. So, how has Q3 been for you so far?
While the ‘new normal’ of slow clients and hesitant decision-making seems to be lingering on, what have you been doing to navigate this? Are you trying to change things up? Are you capitalising on emerging trends or new opportunities?
Join us and share your experiences from Q3. Let’s connect, learn from each other, and find ways to move forward together.

⏰ 11am, Tuesday 20th August 2024

While stepping up to the plate is a great opportunity, there are all kinds of challenges – and while you’re good at your job, you might still be trying to find your way.
So, why not share your experiences with others who really get it? With this in mind, we want to give you a dedicated space to chat things through with others in the same boat: this is your SLT Summit.
This session isn’t structured like most of our events – instead, it’s an open forum where you can share your challenges, give advice, and generally lean on each other for support. Join us and share your experiences.

⏰ 11am, Thursday 22nd August 2024

“My mantra is ‘Serve, don’t sell’,” says Marcus Hemsley, founder and director at Fountain Partnership. “Even when I’m selling, it’s the same thing.”
To Marcus, who’s been in the agency world for 15 years, agency partnerships are joint ventures between agencies, serving the same types of clients but offering different services. “It’s entirely trust-based,” he explains. “If you help others, you will get it back in abundance.”
Just because pressure has been put on agencies over these last few years, it doesn’t mean partnerships are dead. Join us for our next marketing and new biz session with Marcus Hemsley, where he’ll dive deeper into agency partnerships and how you can shift your mindset from ‘selling’ to ‘serving’ to create lasting partnerships.

⏰ 2pm, Tuesday 27th August 2024

When it comes to a business’s finances, a lot of ego can be wrapped up in the numbers. So, to shed ourselves of that ego, we at Agency Hackers are putting our finances under the spotlight.
With the help of Pam Phillips, founder and managing director at de Jong Phillips, we’ll be analysing our numbers and asking: What do our accounts reveal about our financial health? How have our margins changed? Where could we improve? And what have been our biggest challenges?
By joining us for this CFO Surgery, you’ll be getting a first-hand look at our finances through the eyes of an expert accountant and will leave with a greater understanding of what the numbers in your accounts mean.

⏰ 11am, Wednesday 28th August 2024

If your agency is ‘full-service’, you might be spreading yourself too thin. “I get really frustrated with some agencies,” says James Urquhart, co-founder and managing director of Let’s Run Social. “You can’t be a full-service agency – it’s impossible.”
But James has cracked the code on creating multiple streams of revenue for his agency. He’s built a ‘sales ladder’ that not only brings in a steady flow of new business, but also allows clients to move up the ladder to higher-valued services. All of his efforts combined have led to 300% YOY growth in revenue.
Join us for this online session, where James will explain how his sales ladder strategy works, the principles behind it, and how you could do the same.