📣 Please note, these events are for Agency Hackers’ members only.

If your agency isn’t a member yet, get in touch with Anne.

In the rush to grow fast, win big, and shout the loudest, most agencies forget one crucial thing: if nobody wants to buy what you’re selling – now or in the future – what’s the point?

That’s where Anna Stone comes in. With over 20 years navigating the commercial guts of agencies from founder-led startups to global players like Ogilvy, and now head of growth at True, she’s here to reframe the conversation around growth. Less about vanity metrics. More about value.

In this online session, Anna will help you get clear on what really drives agency buyability. This is a no-BS guide to sharpening your story, targeting the right people, and finally answering the question: “Why would anyone choose you?”

Anna will show you:

• Why ‘growth’ without purpose is just expensive noise
• How to define your ideal customer – and stop selling to everyone
• What your agency needs to own to truly be known
• Why listening, and not shouting, is your best sales strategy
• How to decode what your clients really want when they brief you
• What makes your agency valuable today – and saleable tomorrow
  

“If you’re not known for something, you’re not known at all,” says Anna. “Buyability starts with focus – and grows with honesty.”

Whether you’re refining your proposition, revamping your website, or rethinking your entire go-to-market strategy, this session will leave you clearer, sharper, and ready to build a business with lasting value.