SO, WHAT’S IN STORE
IN Aug 2025?

📣 Please note, these events are for Agency Hackers’ members only.

If your agency isn’t a member yet, get in touch with Anne or sign up here.

Event key:

🟥 Interview
🩵 Presentation
🟣 Demo/workshop

ALL our sessions are interactive, so cameras on and get your questions ready to ask!

Keep your eyes peeled… more August sessions coming very soon 👀

How Can Mindset Coaching Help Strengthen and Scale Team Dynamics?

⏰ 11am, Thursday 7th August 2025

In 2019, Charlotte Graham-Cumming found herself staring down the possible collapse of her agency, Ice Blue Sky. The business was under pressure, growth felt out of reach, and the stress was impacting how she led the business.
“I realised I had to change the way I was thinking,” says Charlotte. “Because everything else felt out of my control.”
That shift in thinking became the foundation for how she rebuilt her company – and how she leads the business today. In this session, Charlotte walks us through the mindset tools that helped her scale Ice Blue Sky, the coaching practices that brought her team closer together, and the simple daily habits she still uses to stay calm and focused under pressure.

⏰ 11am, Tuesday 12th August 2025

When Heather Murray first explored AI agents, she hit a wall. This wasn’t because she couldn’t build one, but because she realised she simply didn’t want to. “I’m non-technical. I do not want to learn how to build agents. I’ve tried, and it’s way too hard. I’ve got no interest in JavaScript or APIs,” says Heather, founder of AI for Non-Techies (the clue is in the name).
And crucially, she didn’t need to. While there’s a whole world out there full of custom GPTs, Zapier integrations, and stitched-together workflows, Heather argues that sometimes, simple is better.
In this session, Heather will show you how she’s working with AI agents in a way that’s fast, accessible, and effective – no coding, no dev tools, no drama.

⏰ 11am, Thursday 14th August 2025

In a saturated agency market, with declining spend and diminishing returns, it’s easy to fill LinkedIn with the kind of content you think clients want to consume – instead of tuning into what they actually want and need. Fiona Proudler, managing director of Orb Group, is here to deliver a wake-up call: none of it matters unless you’ve earned the right to sit at your client’s table.
“Too many agencies pay lip service to understanding their clients, and take them for granted,” she says. “If you don’t fully invest in them as an individual, their brand and their business, you don’t deserve their work. It’s that simple.”
This session will challenge you to get back to basics of the agency world, and how to put the client first in everything you do. Come ready to question your assumptions, sharpen your approach, and rediscover what it truly means to serve.

⏰ 11am, Tuesday 19th August 2025

In the rush to grow fast, win big, and shout the loudest, most agencies forget one crucial thing: if nobody wants to buy what you’re selling – now or in the future – what’s the point?
That’s where Anna Stone comes in. With over 20 years navigating the commercial guts of agencies from founder-led startups to global players like Ogilvy, and now head of growth at True, she’s here to reframe the conversation around growth. Less about vanity metrics. More about value.
In this online session, Anna will help you get clear on what really drives agency buyability. This is a no-BS guide to sharpening your story, targeting the right people, and finally answering the question: “Why would anyone choose you?”

⏰ 11am, Thursday 21st August 2025

Neurodiversity in agencies isn’t a niche concern anymore; it’s a widespread reality. And yet, many agencies still treat it as a challenge to manage, rather than an opportunity to embrace. “I thought my agency was disproportionate,” says Nick Silverstone, the Fractional MD. “But then I started talking to other people and thought, ‘Crikey, this is across the board.’”
Having led a team where neurodiversity is common – and then realised it’s actually the industry norm – Nick has been building a panel of trainers, coaches, and HR professionals to help others do better.
This session will unpack the misconceptions, mislabels, and missed opportunities that surround neurodiversity in creative work.