📣 Please note, these events are for Agency Hackers’ members only.

If your agency isn’t a member yet, get in touch with Anne.

It’s one thing to keep your clients happy. It’s another to grow those relationships and drive more revenue from the work you’re already doing.

For many agencies, account growth is left to chance. 

But for Helen Knight, founder of Creative Business Brain, it’s all about growing your confidence, habits, and thinking in order to create intentional, consistent account growth.

“Most people just aren’t shown how to do the growth side of things,” Helen explains. “And it’s really normal, so people shouldn’t feel bad about it.”

She believes sales doesn’t need to feel forced or unnatural – in fact, the best account growth “isn’t about selling at all”. As Helen says, “It’s actually all about listening.” doesn’t even feel like selling. 

Helen will guide us through the practical mindset shifts and behaviours that help creative teams stop waiting for growth and start creating it – one conversation at a time.

In this session, we’ll explore:

• What stops people from putting themselves out there. “A lot of agencies, they do shy away from actually  getting to know who they really are, and it’s such a shame. Once you get over worrying about being judged, you realise you’ve got so much value that you should be talking about and helping people with.”
• Why asking better questions leads to bigger conversations. “All you’re doing is only allowing clients to see what they can see – but you’re not giving them the opportunity to see what you can help them solve beyond their needs.”
• How to craft a value proposition that speaks for itself. 
• How to streamline who you serve and why that matters. “Some people are still just doing a bit of everything for everyone… it takes me a little while to help them streamline what’s going on in their mind.”
• How to get your team to think more proactively – moving beyond just managing a client, and into a genuine growth mindset.

Helen’s approach is practical, honest, and proven. Whether you’re an account manager, strategist, or agency leader , this session will help you start spotting, shaping, and securing growth opportunities without reinventing your role.