📣 Please note, these events are for Agency Hackers’ members only.

If your agency isn’t a member yet, get in touch with Anne or sign up here.

More agencies are being pulled into international work, whether it’s a client eyeing expansion or a pitch that spans multiple markets.

But once you’re beyond the UK, things get trickier fast:

• Who can you trust locally?
• How do you buy media or get reliable insight?
• How should you manage the brief without blowing the margin?

It’s the kind of challenge Maddy Park deals with every day.

As MD of NewCom Horizons, a Madrid-based agency that partners with independents across the world, Maddy helps UK agencies deliver when the brief goes beyond home turf. 

Through a global network of trusted agency relationships – no contracts, no red tape – she helps teams plug into local insight and avoid costly missteps.

In this session, we’ll explore what it actually takes to operate internationally as an independent agency. From picking partners to managing margin, you’ll get a real-world look at the opportunities (and headaches) of going global.

We’ll cover:

• What most agencies miss when taking on international work, and how to prep for it in advance.
• How to source trusted media and cultural insight without blowing your margin.
• Real-world stories of what’s worked (and backfired) when helping clients expand.
• Why “winging it” in a new market could hurt your client relationship – and how to avoid it.

If you’ve ever scrambled to deliver something overseas, or you’re proactively eyeing international growth, this is the session to help you get it right.