📣 Please note, these events are for Agency Hackers’ members only.

If your agency isn’t a member yet, get in touch with Anne.

“It’s not about you. It’s about them.”

In a saturated agency market, with declining spend and diminishing returns, it’s easy to fill LinkedIn with the kind of content you think clients want to consume – instead of tuning into what they actually want and need. 

Fiona Proudler, managing director of Orb Group, is here to deliver a wake-up call: none of it matters unless you’ve earned the right to sit at your client’s table.

“Too many agencies pay lip service to understanding their clients, and take them for granted,” she says. “If you don’t fully invest in them as an individual, their brand and their business, you don’t deserve their work. It’s that simple.”

“The market is incredibly difficult right now,” says Fiona. 

“Clients don’t care how many trophies you have, how many amazing staff nights out you’re on, how many trips you’ve made to Cannes, or how you celebrate International Dog’s Day. You won’t pay your bills unless you’re able to convince them that you’re worthy of their work.”

So, how can you do this? In this session, Fiona will reveal the real path to agency success – including empathy and immersion.

We’ll discuss:

• Why ‘understanding the brief’ isn’t nearly enough.
• How to become more like your client – and why that matters.
• What earning trust looks like in 2025’s volatile market.
• How young agency leaders can stop admiring their own trophies – and start doing the work that actually keeps the lights on.

This session will challenge you to get back to basics of the agency world, and how to put the client first in everything you do. Come ready to question your assumptions, sharpen your approach, and rediscover what it truly means to serve.