Smoking Gun Unveils Cryos International's First UK Sperm Bank

Effective marcomms agency Smoking Gun has been appointed by Cyros International, the world’s largest sperm and egg bank.

Smoking Gun will be launching the first UK location in Manchester, leveraging the teams expertise in integrated communications to generate buzz around the opening. They will also be challenging misconceptions around sperm donation and encouraging men to apply to be a donor.

The cutting-edge facility, equipped with VR headsets delivering an immersive experience, is close to Manchester’s main university campuses, in Manchester Science Park.

This win represents Smoking Gun’s ongoing journey of expansion and achievement, following its recent successes with major account acquisitions including Versuni, owners of the Philips domestic appliance business.

We are very satisfied with our collaboration with Smoking Gun – they have a very professional approach and an extensive knowledge about the UK media landscape
Katrine Koefoed-Stiller

Rick Guttridge, Smoking Gun’s Founder and CEO, said: “We’re honoured to be working alongside Cryos to launch their inaugural UK facility. Smoking Gun is well-known for delivering impactful campaigns, and our globally recognised 3i process, driven by powerful insights, will amplify awareness for Cryos’s mission, reshaping perceptions and advocating for this vital cause.”

Katrine Koefoed-Stiller, Brand Team Lead, from Cryos says: “We are very satisfied with our collaboration with Smoking Gun. They have a very professional approach and an extensive knowledge about the UK media landscape.

“Since releasing our first press release, the number of donor applications we have received in our Manchester location has increased by more than 200%. We look very much forward to continuing the collaboration.”

Smoking Gun’s impressive consumer portfolio includes brand giants Alton Towers Resort, Eurocamp and Interflora.The agency has won 100 peer judged industry awards including seven global effectiveness gongs.

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