A brand building marcomms agency has been appointed to boost Little Starts brand awareness.
Smoking Gun will be turbocharging the UK’s leading multi-brand gift card for baby, toddler and preschool classes ambitious growth plans in 2024. The agency will lead a PR programme to boost brand awareness, support retail listings, and position the company as the go-to present for babies.
- Little Starts’ plastic-free gift cards can be used on thousands of classes across the UK, from splashing at Water Babies to dancing at babyballet, offering a way to gift memorable experiences, rather than more ‘things’.
Smoking Gun is leading consumer and trade newsmaking and thought leadership, with the all-important Christmas push as its first focus.
As a team of mums and dads, the idea of a gift which not only supports babies and young children’s development but helps new parents to build a support network and make memories really appealed to usRick Guttridge
Little Starts’ founder Katie Lavis said: “Smoking Gun impressed us from the off with its track record supporting the major growth of brands in the mother & baby sector, as well as its approach to creative storytelling and building relationships with key retailers.
“The team has hit the ground running and is already proving instrumental in our bid to grow media share of voice in the run up to Christmas. With some big activations planned for 2024, we’re looking forward to great success from our power partnership.”
- Smoking Gun CEO Rick Guttridge said: “As a team of mums and dads, the idea of a gift which not only supports babies and young children’s development but helps new parents to build a support network and make memories really appealed to us. Not to mention it offers a great eco-friendly alternative to toys and clothes!
“We’ll be working to maximise the brand’s presence in Sainsbury’s and Argos, while growing its profile among target retailers and driving consumer demand in the run up to key sales periods.”
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