Perfect Storm Expands Team with Four New Hires as Business Booms

Perfect Storm has welcomed four new members to team as part of plans to expand the agency.

The Leeds digital agency has expanded the team following significant number of new business wins to help manage the growing demand for its digital marketing services. The four new hires all bring expertise to the growing business and will help to shape Perfect Storm.

Experienced talent manager Gen Larkin has been appointed to help the agency further develop its network of partners, maximising the talent available to ensure the continuation of exceptional service to clients as the agency grows. Gen has previously headed global recruitment at Search Laboratory and has worked in the digital marketing sector for seven years.

Joe Metcalfe, Sophie Emms, Gen Larkin, Charlie Smith have all joined the team at digital agency Perfect Storm

Also joining the team is Joe Metcalfe taking on the role of strategic client partner. He is joining from IMA Home, where he was head of PR, social and content strategy. His role will see him developing Perfect Storm’s strategic offering as client’s increasingly look to the agency for more top level support, as well as developing its offerings the digital PR, social and influencer space.

Charlotte Smith will be taking up the role of digital producer, also joining from IMA Home where she was senior delivery manager working on accounts such as Jet2.com, British Land, Orchard Pig, Magners and Virgin Media. In her new role she will be managing a number of key accounts, utilising her fully integrated experience, particularly in creative and production.

And finally, Sophie Emms is joining the team as a new graduate, after achieving a first-class degree in marketing management from Lancaster University.

Our core team is growing and evolving as we maintain our model of bringing in expert partners from our network to help deliver projects.
Adam Errington

Perfect Storm was founded as a challenger agency in 2016 by Adam Errington and Dave Nutter. Adam said: “These important appointments are a sign of our growth as an agency as we move to the next stage of our development. Our core team is growing and evolving as we maintain our model of bringing in expert partners from our network to help deliver projects.

“Clients continue to see the benefit as they always work with tailored and experienced teams, whilst getting a better return on investment. We’re delighted to welcome Gen, Joe, Charlotte and Sophie to the team and we’re sure they’ll help us achieve even greater things as we look towards 2024.”

On her appointment, Gen Larkin added: “Perfect Storm caught my eye because of its unique model. The ‘standard’ way in which most agencies operate is no longer fully meeting the needs of either clients’ or talent. As the team grows I want to focus on making processes as polished as possible for both employees and the freelancers we work with.

“It’s important to ensure the best talent is always on our radar and that they can see the clear benefits of working with the Perfect Storm team.”

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