M&C Saatchi Appoints We Are Social's Seth Jones as Creative Director

M&C Saatchi has boosted its integrated offering and strengthened its creative department with the appointment of Seth Jones as Creative Director.

Jones joins from We Are Social, where he was Creative Director, holding departmental responsibilities and overseeing work for clients including Lidl, Starbucks, First Direct, Pringles and Unilever. During three years at the agency, his most notable campaigns included Starbucks “It’s IRL Season”, Royal Opera House “New Worlds Await” and Lidl’s “Christmas Bear” social activations.

In his new role as Creative Director at M&C Saatchi, Jones will support Creative Partner Guy Bradbury and Executive Creative Director Matt Lee to continue to build a world-class creative department, working across all of the agency’s accounts and delivering high-level brand thinking as well as digital content and social-first campaigns.

Jones is the first in a series of planned new creative hires for M&C Saatchi this year, after seven appointments to the department in 2023.

With 18 years of agency experience, Jones has previously held senior roles at elvis, AnalogFolk, TribalDDB and M&C Saatchi Sport & Entertainment.

Brutal Simplicity of Thought has never been more important – in an age of overcomplicated strategies, vague ideas and marketing waffle, getting to the point seems like a lost art
Seth Jones

His other previous campaigns include:

Nike’s first ever TikTok activation, inspiring young women to play more sport; social and experiential activity for Nike’s Cannes Lions-winning “Nothing Beats A Londoner” campaign
Compassion in World Farming’s “Stop Live Exports” work, which picked up a Gold in the CBS Outdoor Awards
Virgin Trains “Fly Virgin Trains” which was featured in Campaign’s Annual
The UK’s biggest ever streamed workout for Lucozade Sport

The news follows M&C Saatchi’s appointment of Rob Doubal and Laurence (Lolly) Thomson as Global Joint Chief Creative Officers, and other new hires including Zaid Al-Qassab as Global CEO, Marcus Peffers as UK Group CEO, and Jo Bacon as UK CEO.

Guy Bradbury, Creative Partner, M&C Saatchi and Matt Lee, Executive Creative Director, M&C Saatchi, said: “Seth is an incredible talent, and as we continue to build a world-class creative department to elevate creativity, he is a brilliant addition to the team.

“He brings outstanding social expertise and a wealth of experience on accounts including Nike, PepsiCo, Lucozade, Starbucks and Lidl. We can’t wait to unleash him on our clients.”

Seth Jones, new Creative Director, M&C Saatchi, added: “Brutal Simplicity of Thought has never been more important. In an age of overcomplicated strategies, vague ideas and marketing waffle, getting to the point seems like a lost art.

“I’ve always been inspired by M&C Saatchi’s philosophy, so I’m thrilled to be joining the creative agency.”

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