Leeds Agency Aims for 200 Employees as They Approach Fifth Year in Business

7 months ago

connective3 is approaching its fifth anniversary and is aiming to hit the 200 milestone

A Leeds based agency has announced its plans to reach 200 employees as the team enters its fifth year of trading.

connective3, which launched in 2019, already has a headcount of 100 and office in Leeds, London and Manchester. The agency delivers work for leading brands globally and have some big name clients such as Ocado, Warren Kitchens, and Avon.

On track to hit the milestone, the agency has seen growth in recent years fuelled by the launch of its successful international offering in key areas, including the US, Canada, Australia and mainland Europe, which now accounts for 30% of the revenue. The agency has further strengthened its specialisms and headcount with two acquisitions to date including PR consultancy Silverthorn in 2019 and paid performance agency Made Greater in 2023.

CEO Tim Grice

They have established themselves not only as a leader within their sector but also as a respected industry thought leader through their events, including ‘Up North’ – the digital marketing conference for 450 people that took place in Manchester on June 23. 

Founded by the team behind Branded3, connective3’s CEO, Tim Grice, founded the performance marketing agency with an ambitious plan for growth: “It’s been another fantastic year for the business despite a challenging economic climate, which has seen us grow fee income by 50% and expand to over 100 people. This has been driven by nearly 90% client retention and a paid media offering that has nearly doubled during the 22/23 period.

“We’re excited to continue our growth organically in the coming year with new products being launched across our strategic and creative teams, as well as adding key hires into the business at all levels. We know the coming year is likely to be even more challenging but are confident we are positioned correctly to help our clients explore new channels and drive growth.”

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