HUB Creates Creative Campaign with La Redoute and Roisin Quinn

Integrated agency, HUB, has created a colourful campaign for La Redoute.

The brand new UK homeware collection has been designed in collaboration with Interior Design Masters season five winner, Roisin Quinn.

The La Redoute Intérieurs x Roisin Quinn La Fleur collection comprises 20 unique pieces in
the bright maximalist style of Roisin Quinn, including cushions, throws, candles, wallpaper, blinds, and prints.

As a long-standing creative partner for La Redoute UK, HUB was commissioned to bring this partnership to life through colourful campaign creative, including end-to-end planning and production for a five-day shoot in HUB’s in-house studios – inclusive of videography – and logo design, product packaging, wall art, print and digital assets.

HUB’s managing director Helen Hudson said: “We are immensely proud that La Redoute chose HUB as its creative partner on this exciting collaborative project.

“We have worked with La Redoute for many years, and our creative team couldn’t wait to get started on such a fun campaign.

“Our keen insight into La Redoute’s visual identity paired with their incredible expertise has made for a campaign that perfectly captures the essence of Roisin’s design aesthetic.”

These assets have been used to launch the collaboration across social media, emails, print, press releases, and La Redoute’s website.

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