Hop&Co. Spreads the Joy During British Sandwich Week 2024

1 month ago

A Cheshire-based PR and marketing agency has been announced as the agency for British Sandwich Week.

Hop&Co. will be managing the publicity campaign for the event, which will take place between Monday 20 May and Sunday 26 May 2024.

British Sandwich Week is a week-long celebration of the greatest food to go and one of the most iconic British culinary inventions, the sandwich.

Trade body the British Sandwich & Food to Go Association (BSA) has a veritable host of activities planned with tasty campaigns set to get the whole food-on-the-move industry involved, from interviews with association director Jim Winship to information and expert commentary on all things sandwich, and newsworthy content from the Sandwich & Food to Go Designer of the Year Awards.

Fully integrated digital, PR, and social media agency Hop&Co. will support the BSA and its members, which include major food retail players such as Subway, Greggs, and Co-op. Having previously worked on annual projects for the BSA, Team Hop has recently been brought on board to work on a retained fee basis to ensure that each and every element of the association – all specialist weeks, events, magazines, and awards that sit under the BSA umbrella – is given the consistent focus it needs and deserves.

What could be better than being fully immersed in sandwiches for an entire week?

Becks Wiper

Becks Wiper, Hop&Co. founder and managing director, said: “We’re thrilled to be working with the BSA and the team behind British Sandwich Week. What could be better than being fully immersed in sandwiches for an entire week?

  • “My favourite thing about foodie celebrations like British Sandwich Week is that they’re not only supporting the economy but are also bringing together British businesses from the sector and celebrating the innovation of food vendors, large and small.

“For this year’s campaign, we’ll have tons of sarnie-related content, so watch this space.”

Jim Winship, BSA director, added: “Having worked with Hop&Co. on previous publicity campaigns, we were delighted to appoint them as our agency partner across the board. The team is highly professional and brimming with ideas and creativity, which translate into proven results.

“British Sandwich Week has also been a roaring success when Hop’s involved. The results speak for themselves.”

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