Fusion Unlimited Wins Digital Marketing for Lanes Group

A Leeds based marketing agency has been appointed by Lanes Group plc.

Fusion Unlimited will be spearheading its digital presence across core performance channels including paid media and SEO.

With three branded companies, several specialist divisions, and an operating network spanning the UK, Lanes Group plc is the UK’s largest drainage contractor and a fellow Leeds business.

Following a rigorous procurement process, Fusion Unlimited was chosen to support the search marketing team at Lanes Group plc’s digital channels including paid media, content, and tech SEO, as well as a site migration and relaunch project.

They have made the onboarding process a dream, and we’re so excited to continue working with the team
Katie Harling

Haylie Orton, Head of Bids & Marketing at Lanes Group plc, said: “I can’t tell you how glad I am that Fusion is an extension of Lanes Group plc. The whole team is easy to work with. They have gone to such lengths already to understand us as a business and our position. And they are great at what they do – their success as an agency speaks for itself.”

Katie Harling, Joint Managing Director at Fusion Unlimited, added: “We have loved starting our relationship with Lanes Group plc. They have made the onboarding process a dream, and we’re so excited to continue working with the team.”

With prior experience in the sector and ambitious targets for the next phase, Fusion is seeking to make 2024 Lanes Group plc’s most successful year on record across their digital proposition.

Off the back of three nominations at the Northern Digital Awards and a series of new business wins, adding Lanes Group plc to Fusion Unlimited’s roster marks the start of an exciting year for the agency.

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