Claire House Creates First Ever TV Appeal with Zút Media

6 months ago

Liverpool creative agency devises emotional, multi-platform campaign on behalf of Merseyside charity

A Liverpool based creative and production agency has helped charity partner, Claire House, launch their first ever TV campaign.

Zút Media has donated its service to devise a heart-warming Christmas fundraising appeal, set to go live this week. The team worked closely with parents, families, and carers to capture emotional and uplifting film content and to redesign and animate the hospice’s Claire Bear mascot.

Claire House hopes the campaign, which includes radio and TV ads, will help raise awareness and funds over the festive period – to support the work they do with families across Merseyside and Cheshire.

A still from the Claire House Christmas advert

The charity helps seriously and terminally ill children live life to the full – creating wonderful experiences and bringing a sense of normality for more than 400 families. They provide services from their Hospice site in Bebington, Wirral and their new site in West Derby, Liverpool and rely on donations to keep the doors open.

Mark Hancock, Zút Media’s Managing Director and co-owner, said it had been a pleasure to work on the campaign – and bring the charity’s work to a TV audience for the first time: “We’re really proud to enjoy such a great relationship with Claire House and over the years we’ve always been happy to support them in any way we can, offering our creative and production skills.

“The work they do supporting families is invaluable and we wanted to bring those voices and experiences centre stage and to use TV to aim high and reach as many people as possible. 

“We wanted to build on the work we’d done for them in the past and go even bigger, and television felt like the platform we needed. Their ‘Claire Bear’ mascot is instantly recognisable so we thought re-designing and animating her for new audiences, making her a character in a magical story book to guide viewers through the hospice and meet families, would be another great way to showcase the amazing work their teams do. 

“Our team loved working on this campaign – we hope it prompts people to find out more about the ways Claire House can help people across the region and to dig deep to support them in any way they can.”

Being given the chance to do that via a TV campaign is something we’d only ever dreamed of

Clair Bedford

Claire House Hospice, Head of Fundraising, Clair Bedford, said they are delighted with the TV ad and couldn’t wait to see people’s reaction.

She said: “We wanted to find a way to speak to audiences about the work we do – and the many ways we support young people and their families – and the Zút team has captured that perfectly.

“Hearing directly from parents and carers, about the difference that respite and expert care can make to their lives, is really powerful. Being given the chance to do that via a TV campaign is something we’d only ever dreamed of. A TV appeal is a massive deal for us – it’s such a milestone – but it would have been completely out of reach without Zút being so generous with their time and continuing to provide their services for free.

“Christmas is such a special time and we’re lucky to enjoy such loyal support from our community. With the help of Zút we hope this year’s appeal will provide us with the funds we need, so we can carry on always being there when people need us most.”

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