A Shoreditch based agency has been appointed by Chip to be its public relations partner.
Citypress won the brief following a competitive pitch and will be responsible for the wealth apps multi-channel communications work – this will include both corporate and consumer public relations campaigns.
Chip has seen huge growth year-on-year and has already helped over 500,000 people in the UK and saves users over £1billion. And now the team at Citypress will be promoting the apps mission to build wealth for generations.
Citypress really understood what we are about, with the creative flair and strategic insights to help us reach an even bigger audienceAlex Latham
Alex Latham, co-founder and CMO of Chip, said: “We’ve had a fantastic period of growth and have bold ambitions for the next 12 months. Finding a public relations partner that has a real understanding of our mission and a deep experience in financial services and technology was essential. Citypress really understood what we are about, with the creative flair and strategic insights to help us reach an even bigger audience.”
Dom Pendry, senior director at Citypress, said: “The way we save and invest has changed dramatically in recent years and Chip is revolutionising and democratising how we can build wealth. We’re excited about supporting them in the next step of their growth.”
Citypress is one of the leading independent PR, social and creative communications agencies in the UK and in 2021 became employee owned. The agency has won several major new clients in recent months, including eBay, Silentnight, TopCashback Crown Paints, Continental Tyres, Primark, and Radisson Hotels.
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