Cheil UK Welcomes New Head of New Business and Marketing

Integrated digital marketing and advertising agency has welcomed a new Head of New Business and Marketing.

Cheil UK has appointed Anne-Marie Worden to the role, joining the team after nearly nine years at Dentsu International.

A specialist in Business Development, Sales Eablement, Salesforce, Martech and Lead Generation, she was most recently a Sales Enablement Director, responsible for business development with a focus on harnessing technology to drive growth across the agency.

In this role, she created sales operation and lead generation teams for the UK, training and supporting all teams from new business through to account management and finance.

In her new role at Cheil UK, she will work to boost new business in the UK and accelerate network growth across Europe, aiming to diversify the agency’s client portfolio. She will report to Chris Camacho, CEO, Cheil UK.

Having transformed Dentsu’s Salesforce approach, the time is right for me to take Cheil into a new era. I can’t wait to get started
Anne-Marie Worden

With a 26-year career in sales, marketing and new business, Anne-Marie has previously held positions at agencies Havas, Arena and Radley Yeldar, as well as at media owners Haymarket Publishing (on Campaign, Marketing, Brand Republic and PR Week) and Telegraph Media Group. She has run pitches for major brands including HSBC, John Lewis, Heineken and the BBC.

Chris Camacho, CEO, Cheil UK, said: “We’re at an exciting chapter in the evolution of Cheil UK. After 50 years of successful partnership with Samsung, we now want to continue diversifying our client portfolio, bringing world firsts, great creativity and best-in-class digital and retail experiences to a wider array of clients.

“Anne-Marie brings with her a wealth of experience of driving outbound communications, and in a cluttered and complex marketplace we feel she has all the skills needed to cut through the noise and help us achieve our growth ambitions.”

Anne-Marie Worden, new Head of New Business and Marketing, Cheil UK, added: “I’m excited to take on the challenge of working with Cheil, the hugely talented agency behind many industry firsts for clients in the Consumer Technology, FMCG, and Pharmaceutical industries.

“Having transformed Dentsu’s Salesforce approach, the time is right for me to take Cheil into a new era. I can’t wait to get started.”

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