Avant PR Secures Pair of High-Profile Lifestyle Account Briefs

3 months ago

The team will be running national media and press office duties for the lifestlye companies

A fashion, beauty and lifestyle agency is celebrating a duo of client wins.

Avant PR has been appointed by iconic hair brand Nicky Clarke, and pet brand Park Life to run national media and press office duties.

  • The agency has been appointed by Nicky Clarke – a prestige figure within the hair industry – following  previous partnerships in 2020. Avant will handle national media for the brand, drawing on its expertise  with popular hair brands such as Schwarzkopf, Beauty Works and Hair Rehab London, to elevate its brand  profile as well as publicising new launches – including the AirStyle PRO and GlamPRO Styler – and  handling the press office around its full range of hair tools. 

Park Life has tasked Avant with national media and influencer seeding services, with a  campaign to promote its range of all natural, grain-free dog biscuits. The campaign will focus on seasonal  launches including the brand’s red berry Love-Bix for Valentine’s Day and Easter Bix, the only egg-shaped  dog-safe chocolate biscuit in the UK, incorporating mainstream media placements with influencer and  celebrity gifting.

We’re thrilled to be working with two new brands that  really strengthen and diversify our client roster

Ellen Kelly

The accounts are the latest of three client wins for the agency so far in 2024, following the team’s recent  appointment by fitness-focused beauty brand Skin Wrkout, to execute a national media campaign for the  brand focusing on its specific benefits for gym-goers and those with an active lifestyle. 

Ellen Kelly, Founder and CEO of Avant PR, said: “We’re thrilled to be working with two new brands that  really strengthen and diversify our client roster.

  • “Having worked with Nicky Clarke previously, we are  excited to continue our relationship with such an iconic hair brand, and look forward to marketing its  incredibly innovative new product launches throughout 2024.  

“We’re also really looking forward to working with Park Life – as pet owners ourselves, the brand’s values  really resonate with us, and we are happy to be diversifying our lifestyle client offering.

Nicky Clarke and Park Life join Avant PR’s roster of health, beauty and lifestyle clients, which also  includes Plump It, HiGRID Sleep, Synergised and Skin Wrkout. 

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