A London creative agency has partnered up with Costa Coffee to start a ‘rebellion amongst pumpkin latte drinkers.’
Costa Coffee has appointed independent agency, AnalogFolk, as its partner in rebellion and to develop and launch a fully integrated campaign to encourage the public to break away from the pumpkin flavour and try the new Maple Hazel range.
The 50 Ways to Leave Your Pumpkin Latte campaign has been a huge multi asset project which spans across every major social media platform. Costa Coffee has worked with a number of up-and-coming and established illustrators and collaborates to bring the idea to life – and the work will be supported with digital OOH billboards placed in cities around the UK.
Costa and the team has even created the ultimate antidote to your pumpkin overload with the launch of the ‘Pumpkin Blocker’- a Google Chrome plug-in that customers can use that helps them escape the pumpkin flavour this season – replacing every mention and image of pumpkin flavour with Costa’s Autumn range.
Colin Byrne, Executive Creative Director Europe, AnalogFolk said: “We’ve fallen head over heels for pumpkin spice wafting from just about every retailer during the autumn months but we want people to wake up and smell the coffee – pumpkins are for warding off evil spirits and soup, not hot beverages.”
Every autumn Pumpkin spice is everywhere, and we think it’s time for our amazing Maple Hazel range to take centre stageAdam Deal
Adam Deal, Senior Social Media Marketing Manager at Costa Coffee said: “Every autumn Pumpkin spice is everywhere, and we think it’s time for our amazing Maple Hazel range to take centre stage.
“With this new, exciting integrated campaign we’re giving Britain 50 ways to leave their pumpkin latte and find a new latte love with Maple Hazel.”
Keep an eye out for the Maple Hazel campaign on billboards and in Costa now.
Do you have agency news? Email us at [email protected]
Join 3,000+ agencies
Get the Agency Hackers Newsletter, and read candid stories from other agency leaders.