Active Profile Secures Four New AI and Tech Briefs

A Liverpool based profile and performance agency has secured four new AI and technology briefs.

Active Profile will be working with new clients, HyperFinity, Code Computer Love, Turing Innovation Catalyst and Little Journey as part of its ongoing growth. The agency, which recently celebrated its 19th birthday, works with innovator brands in the tech, real estate, and professional services industries to help them come up with PR and communications strategy.

The team at Active Profile is packed full of experience, especially working in the tech sector. This experience ranges from launching start-ups to working with large vendors and distributors in the cloud services and tech transformation.

Active Profile will lead on integrated PR strategy and delivery for Manchester-based design and innovation agency, Code Computerlove. The team will also be working with non-profit AI ecosystem programme, Turing Innovation Catalyst (TIC), on a campaign ahead of their launch in Greater Manchester.

Leeds-based decision intelligence firm HyperFinity, has appointed the team to partner on their growth strategy starting with a series of channel marketing experiments blended with a PR contract as the company heads into a period of growth following investment from Snowflake Ventures.

Active Profile will also be working with digital healthcare solutions provider Little Journey to promote their upcoming international webinar series in partnership with the LEGO Foundation.

Anna Heyes, CEO of Active Profile said: “Each of these new briefs has been secured because of our expertise in taking tech to market and our ability to use data to drive our campaigns and insights. AI is front and centre of the debate right now and we’re proud to be working with reputable brands that are set to do brilliant things over the coming months.

“We truly feel at home with trailblazing companies who bring something different to the table, and we’re beyond delighted to go ‘all in’ with these clients.”

Each of these new briefs has been secured because of our expertise in taking tech to market and our ability to use data to drive our campaigns and insights
Anna Heyes

Peter Denby, Chief Commercial Officer and co-founder at HyperFinity added: “We first became aware of the great work Active Profile does through their work with Tech Climbers. After a period of investment for our team, we needed an agency who understood how to propel us into the next phase of growth, and that’s exactly what Active Profile is doing.”

Gemma Handley, Managing Director of Code Computerlove said: “As an agency, we have already formed a cohesive bond with Active Profile. Our ways of working are aligned, and they understand our market and ambitions. We recently moved into our new office at Manchester’s WPP Campus, which has been ideal for starting our relationship with the Active Profile team.”

Active Profile will also be hosting a webinar on the principles of designing campaigns using marketing experiments, in conjunction with HubSpot in November. Sign up here.

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