26 Partners with InfoSum to Enhance Brand Marketing Performance Using First-Party Data
6 months ago
The partnership has been created to utilise the world’s first fully secure ‘data clean room’
A Leeds based media and digital experience agency has announced a strategic partnership with InfoSum.
26 will be working with the world’s leading data collection platform to mobilise first-party data strategies for brands in a cookie-less world.
- As Google Chrome prepares to join Firefox and Safari in eliminating third-party cookies by the end of 2024, brands must find innovative ways to deliver better customer experiences and drive marketing effectiveness in a world where privacy is paramount.
26 is partnering with InfoSum to utilise the world’s first fully secure ‘data clean room’ to deliver fast and effective first-party data collaboration for its clients.
With InfoSum’s unparalleled technology coupled with our in-house data capabilities, we’re excited to help our clients activate their first-party data strategies across their digital ecosystems
Alex Blaikley
The technology enables safe and secure connections between businesses to unlock collective potential from their customer data – including customer identity resolution, audience enrichment, marketing activation via exclusive partners such as ITV and Channel 4, and measurement.
Alex Blaikley, Commercial Director at 26 says: “The future of advertising is digital, and the future of digital advertising is personalisation and effectiveness. Data clean rooms will undoubtedly provide the next phase of growth.
- “With InfoSum’s unparalleled technology coupled with our in-house data capabilities, we’re excited to help our clients activate their first-party data strategies across their digital ecosystems.”
Sunil Modha, Director of Enterprise Sales at InfoSum added: “Over the past few years, we’ve seen a rapid and impressive adoption of data clean rooms by agencies. This trend emphasises the critical role agencies play within the ecosystem to support brands leveraging their first-party data in a privacy-safe environment.
“We’re thrilled to partner with 26 to unlock growth opportunities and drive performance for 26’s clients through privacy-first data collaboration.”
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