26 Partners with InfoSum to Enhance Brand Marketing Performance Using First-Party Data

1 month ago

The partnership has been created to utilise the world’s first fully secure ‘data clean room’

A Leeds based media and digital experience agency has announced a strategic partnership with InfoSum.

26 will be working with the world’s leading data collection platform to mobilise first-party data strategies for brands in a cookie-less world. 

  • As Google Chrome prepares to join Firefox and Safari in eliminating third-party cookies by the end of 2024, brands must find innovative ways to deliver better customer experiences and drive marketing effectiveness in a world where privacy is paramount. 

26 is partnering with InfoSum to utilise the world’s first fully secure ‘data clean room’ to deliver fast and effective first-party data collaboration for its clients. 

With InfoSum’s unparalleled technology coupled with our in-house data capabilities, we’re excited to help our clients activate their first-party data strategies across their digital ecosystems

Alex Blaikley

The technology enables safe and secure connections between businesses to unlock collective potential from their customer data – including customer identity resolution, audience enrichment, marketing activation via exclusive partners such as ITV and Channel 4, and measurement. 

Alex Blaikley, Commercial Director at 26 says: “The future of advertising is digital, and the future of digital advertising is personalisation and effectiveness. Data clean rooms will undoubtedly provide the next phase of growth.

  • “With InfoSum’s unparalleled technology coupled with our in-house data capabilities, we’re excited to help our clients activate their first-party data strategies across their digital ecosystems.”

Sunil Modha, Director of Enterprise Sales at InfoSum added: “Over the past few years, we’ve seen a rapid and impressive adoption of data clean rooms by agencies. This trend emphasises the critical role agencies play within the ecosystem to support brands leveraging their first-party data in a privacy-safe environment.

“We’re thrilled to partner with 26 to unlock growth opportunities and drive performance for 26’s clients through privacy-first data collaboration.”

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