IN May 2024?

CLIENT SERVICES MASTERMIND: “How We Align Our Agency’s Moral Compass with Clients”

11am, Thursday 2nd May 2024

  • Tom Tapper‘s agency profiles clients a bit differently. Introducing… The Moral Compass, a democratic, anonymous voting system, allowing every team member to have a say in evaluating client projects and briefs. 
  • “In principle, the idea was that every single brief should be democratically and anonymously voted on by the entire team based on the extent to which it aligns with our purpose,” explains Tom, founder of Nice and Serious
  • It sounds radical, but it’s something that has greatly benefited the agency, and has made everyone feel they have a say in the decisions. If you’re intrigued by the way Tom’s agency profiles client projects and briefs, and perhaps even want to adopt it (or something like it) in your agency, then come and join us for this client services session.

MARKETING & NEW BIZ MASTERMIND: How Can You Win More Pitches in a Recession?

11am, Tuesday 7th May 2024

  • Let’s face facts: it’s been a hard few years for agencies. The country is trudging through a recession. Agency-client relationships are more tumultuous than ever. And everyone’s jumping on the AI trend without a real understanding of what it all means.
  • You need to be a medium-sized fish in a small pond,” says Mike Lander. “In fact, turning down opportunities is a much better way of winning more business. Positioning in this market is really important. If you’ve got 100 opportunities, you should be turning down 40 of them, and of the 60 you’re working on, you should be winning about 40-50%.”
  • With the market being in such a competitive place right now, join us for this marketing and new biz mastermind, where Mike will be joining us to discuss some of the strategies he’s implemented to win pitches during a recession. 

CFO SURGERY: What Are the Pros and Cons of Profit Sharing?

2pm, Thursday 9th May 2024

  • What are the pros and cons of profit sharing? Is it something your agency should be doing? Why has it become such a common practice recently?
  • In this month’s CFO Surgery, we’ll be exploring the question of profit sharing with Andy Hayes – who first tried profit sharing at Quietroom in 2018 – and Pam Phillips, who has very differing opinions on the schemes.
  • Come along and share your experiences and opinions of profit sharing – and whether it works for you.

OPERATIONS MASTERMIND: “How We Troubleshoot Our Processes”

2pm, Tuesday 14th May 2024

  • Your processes can make or break your business. If you have too much going on behind the scenes, you will inadvertently overcomplicate things and mistakes will happen.
  • That’s why Tea Duza, head of operations at Pitch121, has made sure to create an innovative and process-driven approach to their problem-solving and efficiency improvements – including an ‘innovation framework’ that guides a process from initial idea to implementation.
  • Join us for this operations mastermind, where Tea will delve into what’s made Pitch121’s operations so streamlined and well-functioned, exploring how AI, automation, and team collaboration have made such a massive difference.

State of the Nation

4pm, Thursday 16th May 2024

  • Q2 has rolled around rather quickly this year, and with it comes a new set of problems and opportunities for agencies – especially when it comes to growth. For some, there are several barriers to growth still getting in the way; but for others, they’re flourishing more than ever.
  • Where are you on the sliding scale so far this year? What’s on the horizon for the next six months?
  • Come along and share your experience with the rest of the Agency Hackers community and see how you’re faring in comparison to other agencies like yours.

AI WHISPERERS: “How We’re Using AI to 12x Our Profits”

11am, Wednesday 22nd May 2024

  • “I look at AI to do one of two things for us,” says Elliott Botterill, founder of BOTTERS. “It should either increase our efficiency and enable us to do more without sacrificing quality – and in many cases, improve the quality. Or secondly, adding additional value.”
  • Because of their eagerness to learn, the agency’s clients are even more satisfied, experiencing a higher output at an even better quality than before and boosting profits x12 – as well as servicing between 10 and 20 more clients than before.
  • By focusing on increasing efficiency and adding value without compromising quality, Botters has nailed its AI integration. In this session, Elliott will be delving into how he and his team have used AI so efficiently and have mastered integrating this framework into their workflow.

TECHNICAL MASTERMIND: How to Harness LinkedIn Sales Navigator

11am, Thursday 23rd May 2024

  • LinkedIn’s ‘Sales Navigator’ is perhaps one of the most useful tools you can utilise as a sales professional.
  • But are you actually using it properly, or is it a mere add-on to your LinkedIn, gathering dust in the corner?
  • Join us on this month’s technical mastermind, where Laura Hannan, founder of Pitch121 and LinkedIn expert, will be joining us to delve into the intricacies and usefulness of LinkedIn’s Sales Navigator – and how you can use it to your advantage.

Female Founders’ Hangout

11am, Tuesday 28th May 2024

  • The path of a female founder is filled with unique challenges. You not only have a business to keep afloat – with a workforce all looking to you for their next meal – but you must also traipse through the trials and tribulations of living as a woman in the 21st century. 
  • With this in mind, we’re returning this quarter to give you a dedicated space to discuss your challenges with a group of people who truly understand. For the newcomers, this session isn’t structured like most of our events – instead, it’s an open forum, where you can share your challenges, give advice, and generally lean on each other for support.
  • It also won’t be uploaded to the members’ area, so you can speak as freely as you like with like-minded peers.

Speed Networking

2pm, Thursday 30th May 2024

  • Agency networking is a bit like buying a TV licence: everyone knows you should probably do it, but it still feels like the resource is better spent elsewhere.
  • What you need is someone to take the risk out of it. An event that won’t steal too much time out of your calendar, but is still just as valuable in terms of connections.
  • Come along for an hour-long session of speed networking. You’ll have four chances to meet likeminded people, and come away with some new contacts. All you have to do is sign up, we’ll handle the rest!