Thurs 23 May 2024 00:00pm UK time

LinkedIn’s ‘Sales Navigator’ is perhaps one of the most useful tools you can utilise as a sales professional.

But are you actually using it properly, or is it a mere add-on to your LinkedIn, gathering dust in the corner?

“The whole essence of Sales Navigator is it allows you to efficiently find the stuff that helps you be more relevant and timely to the people you’re trying to sell to,” explains Laura Hannan, founder of Pitch121 and LinkedIn expert. 

“You could be talking to a lot of people you know, which is great, but really you want to be talking to your buyers who might only post once a month.”

There are a myriad of reasons why someone might not use Sales Navigator properly, but ultimately it comes down to two things:

  1. Not spending enough time on LinkedIn. “If you’re not spending very much time on LinkedIn, then it’s not worth the money,” says Laura. “It’s about £100. If you’re not careful, you can really waste your time on LinkedIn; it’s like a black hole and you’re talking to the same people all the time.”
  2. The newness of it all. “The sophistication of the Sales Navigator homepage is all new in the last year, so a lot of people won’t know about it.”

The worst part is that LinkedIn doesn’t really give its users an in-depth tutorial on how to use it efficiently, rather, it feels more like every man for himself, figuring it out as you go along.

Join us on this month’s technical mastermind, where Laura will be joining us to delve into the intricacies and usefulness of LinkedIn’s Sales Navigator – and how you can use it to your advantage.