How Can You Maximise Your Impact on LinkedIn?

Where does LinkedIn sit in your sales or marketing strategy?

LinkedIn can sometimes feel like a slog for new biz. It promises so much – you know your dream clients are on there, but no-one wants to be ‘that guy’. 

But Laura Hannan, founder of Pitch121, claims one strategy remains unparalleled.

“The collective power of your personal networks is stronger than your company page alone,” she says.

“It’s about getting everyone working in the same direction, so when that client is next looking for your agency’s type of services, you are the obvious choice.”

👉 At Pipeline, Laura will show you how to implement a multi-profile strategy that is proven to drive targeted brand awareness and help you stand out in the busy feed or inbox.

How Can You Make the Most of Your Marketing Collateral?

When it comes to winning new business, having excellent work in your creds doesn’t always cut it. You also need to be able to demonstrate the commercial incentive for clients to choose you. 

That’s where Steve Fair, owner of Sponge NB, comes in. 

“The people that don’t like the work don’t tell you,” he says. “But if you can show increased sales, two new sites, and increased market share, it doesn’t matter if they like the work – because they’d love some of that.”

Whether it’s pitch decks, showreels, email copy or landing pages, Steve says it’s important to translate your ideas into a language that your clients actually want to hear. 

👉 At Pipeline, Steve will be doing a live demo on how you can make the most out of your marketing collateral. This is your chance to get expert advice on your own case studies, and find out how to create a set of creds that really converts.

“How We Facilitated the Next Stage of Agency Growth“

When Emma Gleaden first arrived at Unified, the agency’s marketing processes were pretty much non-existent.

Unified had recently completed an acquisition and was looking to facilitate the next stage of growth – but had been running on referrals since the dawn of time.

Emma was tasked with promoting a whole new brand, implementing an array of changes that the agency had never considered before.

“Quite a lot of agencies find themselves in this position,” says Emma. “They’ve grown purely through word of mouth, but don’t know how to reach the next phase of revenue or expand the client base further.”

👉 At Pipeline, Emma will be talking more about how she’s helping to facilitate her agency’s next phase of growth – while her colleague Millie will take us through how Unified leverages its partnerships to find new business.

How Can You Build a Robust Referral ‘Machine’?

“Most agencies get their new biz from referrals – but actually, most agencies aren’t then making the most of their immediate network,” says biz dev advisor Ben Potter.

Ben says that before agencies start thinking about events, thought leadership, or even cold approaching dream clients to secure new biz opportunities, instead they should be looking at what’s right in front of them.

“You need to ask: are you making the most of your relationships with existing clients, past clients, or even past pitches you’ve done? How proactive are you at nurturing that immediate network?”

In turn, Ben says it’s key for agencies to build a robust referral ‘machine’ that keeps the cogs turning even when things are going well – there’s always more toothpaste left in the tube.

👉 At Pipeline, Ben will be sharing his tips on how you can build a strong and proactive referral machine for your agency, and why it’s important to always keep your pipeline active.