The Agency Marketing & New Biz Summit

Thursday 19th October 2023, 1:30pm to 5pm
Techspace, Shoreditch

• Is your agency’s marketing in need of a bit of OOMPH? You’ve come to the right place.
• Be nosy! This is your chance to suss out how other agencies like yours are sourcing leads, growing their reputation, and keeping their pipelines brimming.

If you are involved in marketing and new biz, join us on Thursday 19th October 2023 at Pipeline.

Agency marketing is a bit like sex in high school. Everyone says they’re doing it, but we’re all as clueless as each other.

Unlike high school, there’s a place to discuss tactics and sustainable new biz strategies without your deepest darkest secrets being shared.

It’s called Pipeline – our new agency marketing and new biz conference. 

There’s nothing more frustrating than knowing you can create great things for people, but they just have no clue who you are.

We want to help you change that.

So we’re putting on an afternoon of agency case studies, live demos and candid conversations for you to pick up some new ideas on how to transform your agency’s marketing strategy.

Here’s what we’ve got for you…

How Can You Maximise Your Impact on LinkedIn?

Where does LinkedIn sit in your sales or marketing strategy?

LinkedIn can sometimes feel like a slog for new biz. It promises so much – you know your dream clients are on there, but no-one wants to be ‘that guy’. 

But Laura Hannan, founder of Pitch121, claims one strategy remains unparalleled.

“The collective power of your personal networks is stronger than your company page alone,” she says.

“It’s about getting everyone working in the same direction, so when that client is next looking for your agency’s type of services, you are the obvious choice.”

👉 At Pipeline, Laura will show you how to implement a multi-profile strategy that is proven to drive targeted brand awareness and help you stand out in the busy feed or inbox.

How Can You Make the Most of Your Marketing Collateral?

When it comes to winning new business, having excellent work in your creds doesn’t always cut it. You also need to be able to demonstrate the commercial incentive for clients to choose you. 

That’s where Steve Fair, owner of Sponge NB, comes in. 

“The people that don’t like the work don’t tell you,” he says. “But if you can show increased sales, two new sites, and increased market share, it doesn’t matter if they like the work – because they’d love some of that.”

Whether it’s pitch decks, showreels, email copy or landing pages, Steve says it’s important to translate your ideas into a language that your clients actually want to hear. 

👉 At Pipeline, Steve will be doing a live demo on how you can make the most out of your marketing collateral. This is your chance to get expert advice on your own case studies, and find out how to create a set of creds that really converts.

How We Facilitated the Next Stage of Agency Growth

When Emma Gleaden first arrived at Unified, the agency’s marketing processes were pretty much non-existent.

Unified had recently completed an acquisition and was looking to facilitate the next stage of growth – but had been running on referrals since the dawn of time.

Emma was tasked with promoting a whole new brand, implementing an array of changes that the agency had never considered before.

“Quite a lot of agencies find themselves in this position,” says Emma. “They’ve grown purely through word of mouth, but don’t know how to reach the next phase of revenue or expand the client base further.”

👉 At Pipeline, Emma will be talking more about how she’s helping to facilitate her agency’s next phase of growth – while her colleague Millie will take us through how Unified leverages its partnerships to find new business.

How Can You Build a Robust Referral ‘Machine’?

“Most agencies get their new biz from referrals – but actually, most agencies aren’t then making the most of their immediate network,” says biz dev advisor Ben Potter.

Ben says that before agencies start thinking about events, thought leadership, or even cold approaching dream clients to secure new biz opportunities, instead they should be looking at what’s right in front of them.

“You need to ask: are you making the most of your relationships with existing clients, past clients, or even past pitches you’ve done? How proactive are you at nurturing that immediate network?”

In turn, Ben says it’s key for agencies to build a robust referral ‘machine’ that keeps the cogs turning even when things are going well – there’s always more toothpaste left in the tube.

👉 At Pipeline, Ben will be sharing his tips on how you can build a strong and proactive referral machine for your agency, and why it’s important to always keep your pipeline active.

Meet people who are interested in your story

Pipeline is an afternoon that will helps you get inspired, and meet other people you can learn from. We blend interactive talks and group discussion.

  • We dot you around the venue so you can interact – and we mix up the groups so you meet different people.
  • We poll you before the event to see what you want to talk about.
  • We make sure all the talks are original and interesting. We facilitate questions and reflections throughout.

Pipeline – FAQs 💬

Q: What actually happens on the day?

We start the event at 1.30pm, so try to arrive by 1.15pm.

The afternoon’s format is pretty simple: you will spend some time hearing from guests with interesting stories that you can learn from, and you will also spend some time in small groups discussing your journey with like-minded agency leaders.

The event is hosted by an Agency Hackers facilitator who makes sure that everybody with something interesting to say gets heard. (We poll attendees before the event, so we know who to ‘pick on’ on the day.)

We will serve tea, coffee and sweet things to keep you going, but please eat a sandwich before you arrive. The schedule doesn’t leave us time to serve lunch, unfortunately.

Q: Who will I hear from? Who are the speakers?

The people you’ll hear from all have interesting stories about marketing and new biz, and tactics you can adopt in your own agency.

We also decide who to spotlight based on the information we capture in the weeks before. (Look out for our emails!)

We will publish the line-up a few weeks before, but mostly we hope that you will trust us to select interesting folk from our audience. We find that the people who choose to attend our events are overwhelmingly on fascinating journeys that will resonate with you.

Also, the ‘talks’ aren’t really linear presentations. They’re more like structured case studies, with lots of questions and reflections from the audience.

You could potentially call them ‘fireside chats’, but these are not rambling cosy conversations. They are planned and structured. We put a lot of work into researching our guests, out of respect for your time.

Q: Who can attend?

This event is for anybody in your agency who cares about their marketing and new biz function.

That might be the person in charge of this area, the founder or owner, or it might be somebody else.