Ibiza 2024 Running Order

ℹ️ Here is the current running order for the Ibiza Super Summit – happening 25th & 26th September 2024.
🥇 This is the first draft, so it’s still subject to some change.
🎇 This running order only covers the daytime. We’re working on a separate menu of adventures for the evening – stay tuned.
📣 If you have any feedback, email [email protected]

Tuesday 24th September 2024

⏰ 20.00pm

Welcome drinks – meet your fellow delegates for sunset drinks at our conference venue

📍 Ibiza Gran Hotel

Wednesday 25th September 2024

⏰ 9am

Welcome and introduction

Ian Harris explains what’s coming up at the Ibiza Super Summit. Who’s in the room? What do people want? Quick introductions and highlights from some of our 200 guests.

📍 Ibiza Gran Hotel – main room

⏰ 9.30am

Rory Sutherland: Solving the Sudoku of Creativity vs Media

Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioural science practice within the agency. Before founding Ogilvy Change, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988.

At the Ibiza Super Summit, Rory will be joining us to walk us through his theory of why campaigns are becoming less effective, what this has to do with creativity and the client / agency relationship, and how agencies can fix it.

📍 Ibiza Gran Hotel – main room

⏰ 10.15am

Dave Harland: Finding the Funny in Everything

When Dave Harland, creative director at Copy or Die, was 15, his new English teacher opened his eyes to a startling revelation: It’s okay to laugh at yourself.

“He said, ‘I know I’ve got massive eyes, you can laugh about it today, but any more after this and you’ll be in detention’. From that day on, we respected him because he could have a bit of a laugh at himself.”

It was from this that Dave’s perspective on writing changed forever. Especially when it comes to copywriting.

“The two big questions you’ve got to ask if you want to have a bit of a laugh at yourself is, what are your flaws?” he says. “Are those flaws going to damage your relationship with your target audience?” If you show a little humour, your audience will begin to trust you.

At the Ibiza Super Summit, Dave will be walking us through how to find the funny in everything, and how your copywriting and branding can benefit from just a small perspective shift.

📍 Ibiza Gran Hotel – main room

⏰ 11 am – 1pm

Dave Harland: Finding the Funny in Everything

Group activity – TBA

We’re using this time to help you get to know your fellow delegates. We want you to make friends and become familiar with each other so you’ll enjoy the rest of the conference more.

Stay tuned – we have something exciting planned.

📍 Ibiza Gran Hotel – main room

⏰ 1pm – 2pm

Lunch

Enjoy a lovely Spanish lunch with a modern twist from one of the best kitchens on the island

📍 Ibiza Gran Hotel – TBC

Breakout 1

☝️ Choose your session! There are three options to pick from

⏰ 2pm – 3pm

Buying Companies for Very Little Money – with Simon Corbett

After 10 years of running his agency, Simon Corbett, founder and CEO of the Industry Insights Group, was frustrated.

“I was just getting fed up with all this 10%, 15% growth,” says Simon. “It was all a bit limp, boring, and slow. I wanted to do more – and quicker.” It was through this boredom that Simon decided to start learning more ways to earn money and grow as a business.

From here on out, he would set his sights on the world of acquisitions. We’ll be having an in-depth conversation with Simon, drawing on his story to find out some of the best practices and processes of acquiring agencies, and how to go about getting it right.

📍 Breakout Room 1

⏰ 2pm – 3pm

Why Becoming a B-Corp Leads to 23% More Client Revenue – with Laura Hothersall

While B Corp is mainly about purpose and values, agency decision-makers are more likely to be convinced by its commercial benefits.

Laura Hothersall runs Truth, which helps businesses achieve B Corp certification – but before that she was MD at Clicky. When Laura led Clicky’s transformation into a B Corp, they experienced “increased client revenue, new client wins, employee retention and attraction.”

In her new role at Truth Laura wants to help agency owners become B Corp certified – not just for its purpose side, but also because of its direct impact on revenue growth.

“I see it from a commercial angle,” says Laura. “And I think the benefit of my experience makes it more relevant to agency owners.”

At the Ibiza Super Summit, Laura will be joining us to discuss the benefits of becoming B Corp certified, whether it’s right for your agency, and how you can go about doing it.

📍 Breakout Room 2

⏰ 2pm – 3pm

5 Business Development Tips for Agencies – What We’ve Learned From Making 700 Outreach Attempts Per Day –with Henry Regan and Sam Lawrence

Henry and Sam’s business requires them to make 700 outreaches per day to different sectors. Naturally, they’ve developed their own tactics for keeping their sales pipeline moving:

  1. Always follow up – “If a prospect says to call back at a specific point, you need to do it. You’ve got to do better at keeping the ball rolling after the meeting.”
  2. Give early-stage leads attention – “The biggest opportunities are down at the bottom of the funnel. You need to treat them as if you’ve just pitched them.”
  3. Implement structured processes – “Humans like structure, so making sure you follow up and have good CRM processes is crucial.”

    At the Ibiza Super Summit, Henry and Sam will be joining us to discuss how they’ve kept their business development pipeline moving so consistently, and how you can implement the same strategies.

📍 Breakout Room 3

Breakout 2

☝️ Choose your session! There are three options to pick from

⏰ 3pm – 4pm

Rise at Seven’s Journey to Maturity – with Carrie Rose and Karl Loudon

Search-first creative agency Rise at Seven has seen rapid growth – and it’s all happened in public.

In this talk, the agency’s founder Carrie – and Chief Commercial Officer Karl – will share the fascinating mix of commercial, operational and cultural changes that have resulted in a certain “growing up” phase.

If you run an agency that’s going from teenager to young adult phase, this is not one to miss.

📍 Breakout Room 1

⏰ 3pm – 4pm

Ibiza Creds Clinic – with Steve Fair

Do your creds cut the mustard? “Most creds decks actually turn prospects off” says Steve Fair of Sponge New Business. At the point where a prospect is reviewing creds decks, they have so much so much choice they’re looking to exclude you.”

“The more you say, the more chance there is you’ll say something that disqualifies you”.

In Ibiza, Steve Fair will be hosting a “creds clinic” to help agencies improve their critical early-stage marketing. You can get hear the current best practise when it comes to creds, and get personalised feedback on how to refine your deck.

📍 Breakout Room 2

⏰ 3pm – 4pm

Dave Harland – Find the Funny In Anything (Surgery)

Join the morning’s speaker Dave Harland for an intimate surgery where you can ask questions about how you can use humour to promote your agency and your clients.

Brands like RyanAir, Lewis Capaldi, and Oatly are the masters of finding the funny in their own brand identities. Copywriter and LinkedIn personality Dave says there are plenty of ways to add humour into your copywriting – whether it’s by picking ‘fights’ with other brands, or just making the odd pun.

But the principle is: if you show a little humour, your audience will begin to trust you.

Join this session for ideas on how you can find the funny in everything.

📍 Breakout Room 3

4pm – 4.30pm – Coffee break

☝️ Take a break, recharge, and wander the grounds of the Ibiza Gran Hotel

Breakout 3

☝️ Choose your session! There are three options to pick from

⏰ 4.30pm – 5.30pm

“I Sold My Small Agency – And It Put Me In a Wheelchair” – with Holly Tennock

What’s it like after you sell your agency? Join us for a candid conversation with Holly Tennock, who sold her agency – and will share the profound impact it had on their life.

Holly will discuss the unexpected challenges that come with selling their agency – including dealing with severe anxiety and physical health issues. Holly will reflect on the intense period post-sale, shedding light on the pressures that many founders face but rarely talk about.

If you see an agency sale in your future, this talk will be a must-attend – especially when it comes to navigating the earn-out and integrating into a new culture.

📍 Breakout Room 1

⏰ 4.30pm – 5.30pm

How to Succeed on LinkedIn Without Looking Like a Plonker – with Lea Turner and Lewis Kemp

A lot of marketing agency leaders want to grow their personal brands by making more of a splash on LinkedIn. (Even a few waves would be nice.)

However, a common obstacle is the fear of looking foolish or running out of things to say. Join us for a session with two successful individuals who have built massive, authentic followings on LinkedIn. They will share insights on how you can develop a consistent habit of posting engaging content that resonates with your audience—without compromising your integrity.

📍 Breakout Room 2

⏰ 4.30pm – 5.30pm

Breakout 3 – TBC

We’re working on the third breakout – check back soon.

📍 Breakout Room 3

Networking drinks

☝️We’ll head out into the Ibiza Gran Hotel’s gardens for some alfresco drinks

Thursday 26th September 2024

⏰ 9.30am

Opener and scene setting

Ian Harris outlines the plan for today, and explores what people got up to the night before. (Lurk in the corner if you don’t want to be in the spotlight!)

📍 Ibiza Gran Hotel

9.40am

My Favourite Mistakes

How did you get where you are today? It’s fair to say that most people in the room at Ibiza Summit have had a rollercoaster ride to get where they are today.

So in this quick-fire session, other delegates will share their personal stories of poor decisions, bad luck and self-destructive behaviour that cost them a lot – but taught them a valuable lesson.

You’ll also hear about some of the smart (or lucky) decisions that propelled their businesses forward. These quick, one to two-minute anecdotes will give you practical insights, laughter, and inspiration.

📍 Ibiza Gran Hotel

⏰ 10.30am

Sophie Miller – How to Build Your Personal Brand

People tend to buy from people they know, like and trust. So as an agency founder, building your personal “CEO brand” in your industry could be the missing piece of the puzzle.

At Ibiza Super Summit, Pretty Little Marketer founder Sophie will talk about how she’s built a following in the hundreds of thousands – without pretending to be somebody she isn’t.

📍 Ibiza Gran Hotel

⏰ 11.15am – 1.15pm

Group vision activity – TBC

This is the perfect point to pause, and decide where you are taking your business over the next 12 months. We’re designing a group activity to get you thinking about this in the company of your fellow Ibiza agency delegates.

📍 Ibiza Gran Hotel

⏰ 1.15pm – 2.15pm

Lunch

Enjoy a lovely Spanish lunch with a modern twist from one of the best kitchens on the island

📍 Ibiza Gran Hotel

⏰ 2.15pm – 4.45pm

Free time

Grab your things for the boat, take a siesta, or network with new friends while we prepare to set sail.

📍 Ibiza Gran Hotel

5pm – 8pm – Boat party

⏰ 5pm – 8pm

Boat Party

The infamous boat party is back! We sail at 5pm from Marina Botafoch in Ibiza Town, and return at 8pm. During the voyage we’ll enjoy an open bar, have some paella (vegan option available), and stop for a swim.

📍 Marina Botafoch