How to Build an Audience With a Community

Wed 2 Mar 2022 11:00 am UK Time
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• Should you start your own community to grow your agency?
• Agency Hackers’ Ian Harris will explain how you might be able to get in front of more people with an audience of your very own
• We’ll share what we’ve learned building a professional community – and let you see how it works, and whether it’s worth the effort.

We’ll be talking about how you can start your own community – and whether it’s a good idea for your agency to make this a project

Have you thought about growing your agency by starting a community? Would life be easier if you had an “Agency Hackers” style community of your own?

With sales cycles getting longer – and people getting harder to reach – having your own “house audience” can be a really valuable asset.

Building your own community is not something you can do in six weeks. But it MIGHT be something you can do in six months.

So we’re doing a live session and Q&A to help you figure out whether a community would make sense for your business.

We will lift the lid on how we built Agency Hackers (and how we’re continuing to grow it) so you can decide whether it’s something you should to pursue, now or in the future.

  • What are the “moving parts” of starting your own community?
  • What makes people want to engage?
  • What should you offer – and what should you not offer?
  • How can you do it in an oversaturated market?
  • What are the processes and systems you need?

Communities are interesting.

Think of all the people your business needs to reach in order to succeed. Maybe there’s 10 of them. Maybe there’s 1,000 or 10,000 of them. Whatever the figure, it’s a finite number.

In the arts, there’s a theory called A Thousand True Fans. The idea is that if you’re an artist – a musician, a performer, a sculptor – you only need a Thousand True Fans to make a good living. A thousand people who come to every show, retweet every tweet, and buy everything they release.

In business, you can apply the same concept to building an audience.

A lot of us in marketing start with the premise that we need everybody in our industry to be aware of us. That we need that #1 hit.

In fact, you just need a few of the right people to know, like and trust you.