The Agency Marketing & New Biz Summit
The British Library, London
• New biz got you down? You’ve come to the right place.
• This is your chance to suss out how other agencies like yours are sourcing leads, growing their reputation, and keeping their pipelines steady.
It’s not a fun time to work in new business right now.
> “The landscape is scary – a lot of clients are really struggling.”
> “We’ve been chasing our tails for six months.”
> “We’re still not out of the danger zone. Every month we’re having to replace the revenue. There’s
just no commitment to long-term money.”
Last year’s economic turmoil still lingers, and 2024 has brought its own set of nightmares:
tinier budgets, client-side musical chairs, and the rise of ‘in-house AI specialist teams’ (🥱).
The competition is brutal – 20 agencies all vying for one project, and it still takes around
six months to seal the deal.
It seems agencies have been left with only a few options:
- UPSELLING – focus on getting more from existing clients.
- REPOSITIONING – redefine who you serve best and how you add value.
- TEAMING UP – partner with other agencies to form a stronger service offering.
- INNOVATE – find new ways to get clients to come to you without resorting to spam tactics.
Each of those comes with a fair bit of elbow grease. So where should you be focussing your time?
👉 At Pipeline, we’ll be spotlighting agency leaders who are getting innovative with lead generation, growing existing revenue, and becoming masters of their own marketing. If your new biz strategy is in need of a facelift, join us for a full-day of interactive sessions and candid conversations – you might just find the inspiration you’ve been looking for.
⏰ Line-up will be published August 17th 2024
Meet people who are interested in your story
Pipeline is an afternoon that will helps you get inspired, and meet other people you can learn from. We blend interactive talks and group discussion.
- We dot you around the venue so you can interact – and we mix up the groups so you meet different people.
- We poll you before the event to see what you want to talk about.
- We make sure all the talks are original and interesting. We facilitate questions and reflections throughout.
Pipeline – FAQs 💬
Q: What actually happens on the day?
We start the event at 9.30am, so try to arrive by 9.15am.
The day’s format is pretty simple: you will spend some time hearing from guests with interesting stories that you can learn from, and you will also spend some time in small groups discussing your journey with like-minded agency leaders.
The breakouts are hosted by an Agency Hackers facilitator who makes sure that everybody with something interesting to say gets heard. (We poll attendees before the event, so we know who to ‘pick on’ on the day.)
We will serve tea, coffee and sweet things to keep you going, but please eat a sandwich before you arrive.
Q: Who will I hear from? Who are the speakers?
The people you’ll hear from all have interesting stories about marketing and new biz, and tactics you can adopt in your own agency.
We also decide who to spotlight based on the information we capture in the weeks before. (Look out for our emails!)
We will publish the line-up a few weeks before, but mostly we hope that you will trust us to select interesting folk from our audience. We find that the people who choose to attend our events are overwhelmingly on fascinating journeys that will resonate with you.
Also, the ‘talks’ aren’t really linear presentations. They’re more like structured case studies, with lots of questions and reflections from the audience.
You could potentially call them ‘fireside chats’, but these are not rambling cosy conversations. They are planned and structured. We put a lot of work into researching our guests, out of respect for your time.
Q: Who can attend?
This event is for anybody in your agency who cares about their marketing and new biz function.
That might be the person in charge of this area, the founder or owner, or it might be somebody else.
