This quarter, we’re on a mission to help you and your agencies to strengthen and grow.

The current climate has put many agencies in a tricky situation, but rather than shying away from it, through our next quarters’ worth of content we’ll be inspiring you to fix up, take action and invest in tips and tactics that will go on to really bolster your business.

SO, WHAT’S IN STORE
IN December 2022?

CLIENT SERVICES MASTERMIND: How Can You Strengthen Relationships with Hybrid Clients?

11am, Thursday 1st December 2022

  • How do you build relationships with someone you’ve never met in person?
  • Should you be checking in more regularly with clients further away? Are existing clients less interested in in-person meet-ups?
  • We’ll be talking about how to strengthen relationships with hybrid clients in this month’s mastermind.

Can SaaS Partner Programs Pump Up Your Profits?

11am, Tuesday 6th December 2022

  • Have you considered referral commissions as a source of extra profit?
  • Agencies sometimes turn their nose up at these. But those that take them seriously can find they’re a significant – and relatively easy – revenue boost. 
  • We’ll be discussing discuss how you can take full advantage of partner programs – without compromising your client relationships, or feeling like you’re not an honest broker, with Peter Kilmartin from Mapp.

HR & PEOPLE MASTERMIND: How Do You Deliver Feedback?

2pm, Tuesday 6th December 2022

  • Do you have a feedback process in your agency?
  • How do you handle difficult conversations and negative feedback?
  • We’ll be talking about how you give your team feedback, and how it all works in your agency, in this month’s HR & People Mastermind.

OPERATIONS MASTERMIND: Building a Competent SLT

11am, Thursday 8th December 2022

  • How can you identify leadership qualities? Are you relying on upskilling or new hires?
  • Do you have experience with leadership training programmes or coaching? Are they worth it?
  • We’ll be discussing how to build a successful and competent SLT – make sure to bring your own experiences to the table.

How Can You Tackle Things Stateside?

3pm, Thursday 8th December 2022

  • Making a move to the US is a big, expensive decision, one to take with great care.
  • However, now might well be the perfect time to make the leap – whether that’s opening an arm of your agency there or reaching out to more US-based clients.
  • Sophia ‘Puff’ Story, co-founder of 3SidedCube USA, will be shining a light on what it’s like to work for a UK agency in the US, and how you can still make an impact without even getting on a plane.

AGENCY CFO SURGERY: Chasing Client Debt

2pm, Tuesday 13th December 2022

  • How do you initiate the conversation when a client owes you money?
  • How do you get your money back before the client goes under and what can you negotiate into future contracts to avoid this happening again?
  • We’re be tackling the issue of client debt head on in this month’s CFO Surgery.

MARKETING & NEW BIZ MASTERMIND: Reviving Dead Clients

11am, Wednesday 14th December 2022

  • Which client relationships are worth reviving? And how do you initiate the conversation?
  • Could this help you identify where you’re going wrong in your sales process?
  • This is the focus of this month’s Marketing & New Biz Mastermind – come along with your own experiences and questions.

LINKEDIN MASTERMIND: Ghostwriting

11am, Thursday 15th December 2022

  • Could this strategy save you precious time when growing your brand on LinkedIn? How can you find the right person to write for you?
  • Have you tried AI writing for LinkedIn? Is it worth considering?
  • Ghostwriting is the focus of this month’s LinkedIn Mastermind – this will definitely be an interesting discussion!

STATE OF THE NATION: Goodbye 2022

11am, Tuesday 20th December 2022

  • What changes have you made in your business during the cost of living crisis?
  • How have you grown your agency this year?
    Have you hired lots of new talent, or have you struggled to retain staff?
  • What new and exciting things have you achieved in another year of “unprecedented” events? Join us as we say farewell to 2022.

Does Paid Advertising Generate New Business?

December – date and time tbc

  • Would you spend £5 to win a £50k client?
  • Hear from agencies who are using PPC and online display advertising to bring in new business.
  • We often talk about soft tactics like nurturing relationships – but what about putting your money where your mouth is?