• Have you considered referral commissions as a source of extra profit?
• Agencies sometimes turn their nose up at these. But those that take them seriously can find they’re a significant – and relatively easy – revenue boost.
• “You can add six figures, straight onto your bottom line”.
Are you leaving money on the table by ignoring partner programs?
Software referral schemes – where you’re paid for introducing a technology to a client – give some agencies the ‘ick factor’. But is it time to reconsider?
“You’re not being unscrupulous – you’re helping them!” argues Peter Kilmartin, who heads up agency partnerships at Mapp.
“You might see a brand that signed up to a £200 a month MailChimp account when they were tiny. Now they’re a huge enterprise – but they’re still paying MailChimp £12k a month for a solution that isn’t really appropriate. Isn’t it your responsibility to move them to something that’s a better fit?”
Some agencies have made a proper go of referral programs, appointing dedicated ‘growth managers’ or ‘partnership directors’ to monetise third party referrals.
“It’s not about turning one or two lights to illuminate a forgotten corner – there’s a whole extension to the house that you didn’t even know was there,” says Peter.
In this session we’ll discuss how you can take full advantage of partner programs – without compromising your client relationships, or feeling like you’re not an honest broker.