SO, WHAT’S IN STORE
IN June 2025?

📣 Please note, these events are for Agency Hackers’ members only.

If your agency isn’t a member yet, get in touch with Anne or sign up here.

Event key:

🟥 Interview
🩵 Presentation
🟣 Demo/workshop

ALL our sessions are interactive, so cameras on and get your questions ready to ask!

AI WHISPERERS: How Can You Use AI Effectively for B2B Marketing?

⏰ 11am, Tuesday 3rd June 2025

AI is reshaping B2B marketing processes. It’s making content creation faster, posting smoother, and campaigns more effective. But how can you use it in a way that is making a difference?
James Carson, co-founder of Agentic, has spent years exploring how GenAI can be applied to B2B marketing. He’s looked at everything from content production and LinkedIn automation, to AI-powered sales workflows.
In this session James will be sharing his tried and tested ways to implement AI into your B2B marketing strategy – without sacrificing creativity or control.

⏰ 11am, Thursday 5th June 2025

Who’s responsible for what? What does ‘good’ look like? How do you measure success – and reward it fairly? These were the questions that Nicola Ray, co-founder and CEO of Modern, set out to answer. Alongside Sian Eddy, Modern’s operations director, she developed a comprehensive job architecture.
“We use this framework for everything – from evaluating performance and identifying underperformance, to shaping personal development objectives,” says Nicola.
In this session, Nicola & Sian will demonstrate how they’ve embedded this framework into their agency – and how you can do the same.

⏰ 2pm, Tuesday 10th June 2025

B2B comms have a bit of a reputation. Safe. Functional. Sometimes – let’s say it – boring. But for Damian Nowell and Graeme Kendrew, creative directors at Radley Yeldar, B2B comms should be anything but.
“You have the opportunity to collaborate with some of the world’s top brands to bring complex ideas to life”,” says Graeme. “The challenge is how do you approach that with excitement and energy?”
Turning ‘boring’ into ‘brilliant’ is their guiding principle – especially when it comes to tackling dry, complex or difficult subject matter. In this session, Graeme and Damian will walk us through how they approach this B2B challenge – including the ten lessons they’ve learned from the world of corporate comms.

⏰ 11am, Wednesday 11th June 2025

Hiring junior talent should be a long-term investment, not a short-term headache. But too often, agencies find themselves with juniors who aren’t quite at the level they thought they were, or without the right structure in place to nurture them. So, how do you get it right?
“We’ve had juniors who arrived, and only after they walked through the door did we realise, they weren’t really at the level we thought,” says Emma Krall, finance director at Athlon. “You have to be rigorous in how you hire, just as you would with senior talent.”
Emma will be sharing how Athlon restructured its team to ensure junior hires don’t get left unsupported, and how they’re thinking about the next generation of agency talent. If you want to attract, retain, and develop junior talent in a way that actually works, and keeps them on the journey with you, this is the one for you.

⏰ 11am, Wednesday 18th June 2025

In an ideal world, you’d grow your agency without ever having to make cuts. But with economic pressure still looming and pipelines stalling, many agency leaders are having to rethink not just their costs – but their entire team structure.
“There’s definitely a theme emerging,” says Pam Phillips, founder of deJong Phillips. “Plenty of agencies are thinking about how they restructure. Maybe they’ve overhired, maybe client work has shifted. They’re looking at ways to reduce spend, and sometimes that means making difficult decisions. There’s a lot to think about there from the numbers point of view, but from a legal point of view too.”
In this CFO Surgery, we’ll be talking about how to make the right decisions, for right now, but also for the long term future of your agency. If you’re reviewing your team, your margins, or wondering whether now is the time to restructure, this is the session for you.

⏰ 2pm, Tuesday 24th June 2025

To become a bigger agency, you first have to think and act like one. Fake it ‘til you make it, right? For Claire Lamb, director of Skout, this meant making a deliberate shift in mindset and operations to reach the agency’s ambitious £3m goal.
“We made a very conscious decision about two years ago that we were never going to be a £3 million agency unless we started behaving like one,” she says, and this bold ambition drove a complete rethink of the way Skout operates. At the heart of this shift is a commitment to big thinking. “Think big, act big, win big is definitely still the mantra without doubt. And I don’t think that will ever change; it really works for us,” says Claire.
Shifting from a start-up mentality to a £3m mindset isn’t a linear journey – it’s a delicate balancing act. For agencies like Skout, the hard work being done now may not yield immediate results, but it’s setting the foundations for future success.

⏰ 11am, Thursday 26th June 2025

Towards the end of Q1, while things weren’t terrible, it was still quite a rocky time. Now we’re midway through 2025, and challenges remain. Client confidence is shaky. Sales cycles are still low. And for many, decision-making feels more complex than ever.
But there has been SOME movement, and a growing sense that 2025 might not be a total write-off as it was first feared.
At the end of Q2, we’re checking in again. What say you? How’s your pipeline? How’s your team? And how confident are you for the rest of the year? Join us as we take a temperature check on agency life, and figure out what’s really going on out there.