📣 Please note, these events are for Agency Hackers’ members only.

If your agency isn’t a member yet, get in touch with Anne.

Most agencies measure success by tasks completed, hours logged, or KPI targets hit, but these don’t always reflect the real impact of the work you’ve done.

A client doesn’t just need SEO updates; they need better conversions. A project isn’t just about hitting a deadline; it’s about delivering real business results.

This is important to Ryan McNamara, head of operations at Rise at Seven. For a while now he has been embedding ‘outcome accountability’ into both the agency’s culture and delivery workflows.

“A lot of teams get into the mindset of, ‘We just need to deliver this piece of work.’ But really, they’re losing sight of what they, and the client, are trying to get out of that work,” says Ryan.

Ryan has been leading this impact-led approach that shifts the focus away from pure deliverables, and instead towards clear ‘North Star’ outcomes that matter to their clients. It also means that his team are truly accountable for the impact of their work – not just the process they’ve followed to get it done.

In this session, we’ll be talking about:

• How you can embed this kind of outcome accountability, without adding unnecessary layers of process.
• How to reframe client conversations around outcomes, not just deliverables. “Clients might come to you for links or SEO updates, but what they actually need is brand awareness, better conversions, or just more cash in their pocket. The challenge is educating them on that, beyond just deliverables.”
• How to keep your team accountable for these outcomes – and not just the time they spend doing it.
• Why process should support creativity, to avoid becoming a factory-style production line. “We are a creative agency first and foremost, so the idea of sacrificing that for a factory-style production workflow just doesn’t work for us,” says Ryan. “It also won’t allow us to do what we do best. And that is to create amazing, business-impacting pieces of work.”

If your agency wants to drive better results by focusing on outcomes rather than outputs, this is the session for you.