Quarter 3 - August - Agency Hackers

SO, WHAT’S IN STORE
IN August 2023?

⏰ 2pm, Tuesday 1st August 2023

No matter the circumstances, it hurts when you lose a client.
For Emily Long, her agency, Genie Goals, has continuously kept its client retention rate high – which she says is down to keeping her team happy.
In this session, Emily will be outlining how her agency keeps clients – and her team – happy, and why being upfront and transparent is key to client longevity.

⏰ 2pm, Thursday 3rd August 2023

In this month’s CEO Summit, we’re talking candidly about profitability and how you’ve been finding things this year?
Are you struggling to grow and improve your profitability right now? What is impacting your numbers and margin? Are you even able to put your finger on the root cause?
Come along and discuss how you’re finding things, and whether you’ve hit the profitability barrier recently.

⏰ 2pm, Tuesday 8th August 2023

Picture this: you’re pitching to a new client and they’ve outlined a very specific brief.
Do you go in and only pitch based on what’s in front of you? Or do you push the boat out a little bit more to impress?
Come along and discuss this creative conundrum, Keiran Anderson, creative lead at Digit, asks how far should you push those pitching boundaries?

⏰ 2pm, Thursday 10th August 2023

“It’s scary, but you have to be prepared,” says Kayley Wilson, founder of Change It Up. “Knowledge is power – it lets you take control. And when those symptoms hit, you’re more likely to be in a better place.”
In this session, Kayley will help you recognise the impact menopause symptoms can have on the workplace and provide the right level of support to those who need it.
Come along to pick up some practical tips on how to handle this in your own agency, and share your own experiences with this topic.

⏰ 11am, Tuesday 15th August 2023

What problem does your agency solve? That’s what you should keep in mind when writing agency credentials, according to advisor Rachel Raphael, co-founder of Outskirt Collective.
In this session, Rachel and her business partner Caroline Sparkes will be taking you through how to create a set of creds that really showcases your agency’s value, and the things all leaders do, but really shouldn’t.
If you’re feeling uninspired by your agency creds, or perhaps you’re not winning as many pitches as you think you should be, come along to pick up some tips.

⏰ 11am, Tuesday 22nd August 2023

A lot of agencies are powered by generalists. You often need to know a little bit about a lot of things to run an agency, especially when you’re just starting out.
In this session, Bec Chelin, director at Manifest, takes us through how her agency developed a harmonious team of both specialists and agency generalists to better service their clients after pivoting to a new proposition.
Come along to hear the benefits of scaling an equally balanced team, and share your own two pence on the matter.

⏰ 2pm, Tuesday 29th August 2023

When you combine teams, or even acquire another agency, it can be difficult to get everyone singing from the exact same hymn sheet.
Jonny Tooze, founder and CEO of LAB Group, has had a lot of experience in this, and believes it all starts with creating the right culture.
Come along and hear how Jonny merged his team’s processes and cultures, and why sometimes a one-size-fits-all approach might not be the right way forward.

⏰ 2pm, Thursday 31st August 2023

When it comes to everything from financials to future plans, how much do you share with your team?
And why is transparency as an agency owner or founder so important for your business?
We’ll be discussing how transparent you can and should be with your agency, and why it might help create further success down the line.