IN August 2023?

CLIENT SERVICES MASTERMIND: “How We Maintain a High Client Retention Rate”

2pm, Tuesday 1st August 2023

  • No matter the circumstances, it hurts when you lose a client.
  • For Emily Long, her agency, Genie Goals, has continuously kept its client retention rate high – which she says is down to keeping her team happy.
  • In this session, Emily will be outlining how her agency keeps clients – and her team – happy, and why being upfront and transparent is key to client longevity.

CEO SUMMIT: Is Profitability a Problem Right Now?

2pm, Thursday 3rd August 2023

  • In this month’s CEO Summit, we’re talking candidly about profitability and how you’ve been finding things this year?
  • Are you struggling to grow and improve your profitability right now? What is impacting your numbers and margin? Are you even able to put your finger on the root cause?
  • Come along and discuss how you’re finding things, and whether you’ve hit the profitability barrier recently.

CREATIVE MASTERMIND: How Far Should You Go When Pitching?

2pm, Tuesday 8th August 2023

  • Picture this: you’re pitching to a new client and they’ve outlined a very specific brief.
  • Do you go in and only pitch based on what’s in front of you? Or do you push the boat out a little bit more to impress?
  • Come along and discuss this creative conundrum, Keiran Anderson, creative lead at Digit, asks how far should you push those pitching boundaries?

HR & PEOPLE MASTERMIND: Supporting Staff Going Through Menopause

2pm, Thursday 10th August 2023

  • “It’s scary, but you have to be prepared,” says Kayley Wilson, founder of Change It Up. “Knowledge is power – it lets you take control. And when those symptoms hit, you’re more likely to be in a better place.” 
  • In this session, Kayley will help you recognise the impact menopause symptoms can have on the workplace and provide the right level of support to those who need it.
  • Come along to pick up some practical tips on how to handle this in your own agency, and share your own experiences with this topic.

MARKETING & NEW BIZ MASTERMIND: How To Write a Compelling Creds Deck That Converts

11am, Tuesday 15th August 2023

  • What problem does your agency solve? That’s what you should keep in mind when writing agency credentials, according to advisor Rachel Raphael, co-founder of Outskirt Collective.
  • In this session, Rachel and her business partner Caroline Sparkes will be taking you through how to create a set of creds that really showcases your agency’s value, and the things all leaders do, but really shouldn’t.
  • If you’re feeling uninspired by your agency creds, or perhaps you’re not winning as many pitches as you think you should be, come along to pick up some tips.

Generalists vs Specialists: How to Create a Harmonious Team

11am, Tuesday 22nd August 2023

  • A lot of agencies are powered by generalists. You often need to know a little bit about a lot of things to run an agency, especially when you’re just starting out.
  • In this session, Bec Chelin, director at Manifest, takes us through how her agency developed a harmonious team of both specialists and agency generalists to better service their clients after pivoting to a new proposition. 
  • Come along to hear the benefits of scaling an equally balanced team, and share your own two pence on the matter.

OPERATIONS MASTERMIND: How Should You Approach Merging Processes?

2pm, Tuesday 29th August 2023

  • When you combine teams, or even acquire another agency, it can be difficult to get everyone singing from the exact same hymn sheet.
  • Jonny Tooze, founder and CEO of LAB Group, has had a lot of experience in this, and believes it all starts with creating the right culture.
  • Come along and hear how Jonny merged his team’s processes and cultures, and why sometimes a one-size-fits-all approach might not be the right way forward.

How Transparent Should You Be?

2pm, Thursday 31st August 2023

  • When it comes to everything from financials to future plans, how much do you share with your team?
  • And why is transparency as an agency owner or founder so important for your business?
  • We’ll be discussing how transparent you can and should be with your agency, and why it might help create further success down the line.