Running order

⏰ 11am – 12pm

“How We Used AI to 12x Our Profits”

Elliott Botterill, founder of BOTTERS, was skeptical of AI at first – now he’s a number one fan. In this session, he will be delving into how he and his team have used AI to work more efficiently – and increase the agency’s bottom line. [Read more]

Perfect for: Agencies who are interested in using AI integration to propel growth – or anyone still sceptical of the positive impact AI can have on agencies.

📍 Theatre

⏰ 11am – 12pm

What Should Your Agency’s AI Policy Look Like?

When it comes to AI, many agencies believe honesty is the best policy. In this session, we’ll be joined by BespokeHR’s Katy Wade, PB Creative’s Lloyd Moffat and Ian Miller, founder of Crafted, to discuss what your agency’s AI policy should look like, what it should include, and how you can get started on developing your own. [Read more]

Perfect for: Those who are concerned about the impact of introducing AI into their workflows, or their team’s usage of AI tools – and agencies that are being asked about how they are using AI by their clients.

📍 Library

⏰ 11am – 12pm

“How We’re Leveraging AI  Tools On a Budget”

Matt Collins, MD of Platypus, will take us through how he’s using public LLMs to supercharge his agency’s marketing – from blog content and LinkedIn posts, to client proposals and competitor analysis – without breaking the bank. [Read more]

Perfect for? Amaller agencies, or agencies who specialise in non-profit clients, who are looking to harness AI tools – without spending loads of cash.

📍 Demonstration Room

⏰ 12.45pm – 1.45pm

Build Your Own AI Co-Pilot in 30mins
[WORKSHOP]

In this workshop session, Cien Solon, founder and creator of LaunchLemonade, will show you how to create your own AI copilot – in tune with your specific needs – to help tackle your problems, speed up your processes, and make your job easier. [Read more]

Perfect for: Non-techies and AI rookies who would like to utilise the new tech but don’t have the capacity to develop their technical knowledge of AI – or agencies looking to build a tool to help with a specific problem.

📍Theatre

⏰ 12.45pm – 2.15pm
[90 minutes]

Develop an AI Strategy for Your Business [WORKSHOP]

Many agencies get stuck at the ideas stage when looking at how to use AI in their business. So in this session, Fatima Ait Moulid will help participants create their own agency AI strategy tailored to their business – that you can implement the very next day. [Read more]

Perfect for: Agencies who want to integrate AI into their business operations smoothly and effectively – to improve efficiency and productivity within the business, and help them scale.

[To take part in this one-off, 90 minute workshop with Fatima – please register your interest here.]

📍 Library

⏰ 12.45pm – 1.45pm

“How We Built Our AI Reporting and Forecasting Platform”

John Readman, CEO and founder of Modo25, will take us through how he and his team developed their own AI platform – ASK BOSCO®. John will be joined by his director of product, Emily Hakner, who will be on hand to give a demo of the platform, and take questions on where they went wrong, and what they did right. [Read more]

Perfect for: Agencies interested in AI-powered forecasting and client reporting – and leaders who would like to build and monetise their own AI SaaS products.

📍 Demonstration Room

⏰ 1.50pm – 2.50pm

“How We Built Our AI Research & Development Team“

In this session, we’ll be joined by three agency leaders – Kate Ross, co-founder and MD at eight&four group, Matt Greenwood, SEO manager at Reflect Digital, and Rob Jones, associate B2B director at WPR Agency – to explore why you should have a dedicated AI research and development team, and how to go about setting one up. [Read more]

Perfect for: Agency leaders who are interested in building their own AI ‘task-force’ – or leaders who are interested in going ‘all in’ on AI, but are still apprehensive or don’t know where to begin.

📍 Theatre

⏰ 1.50pm – 2.50pm

AI FOR BEGINNERS: AI Tools, Prompts & Use Cases

Most people in the agency world just want to know what AI tools they should be using – what works, and what doesn’t. So in this session, we’ll be hearing from Pitch121‘s Laura Hannan and Curated founder Simon Douglass to understand some of the best tools on the market, and how to use them to their best potential. [Read more]

Perfect for: AI beginners, folks looking for tools to boost productivity and efficiency, and anyone responsible for sales and marketing.

📍 Demonstration Room

⏰ 3.05pm – 4.05pm

TOOL SHOW & TELL: “How We Built AI Tools In-House”

We’ll be showcasing three custom-made AI tools developed in-house by different agencies – including eight&four, Blue Array and  Measurelab. If you’re thinking of creating your own in-house AI tool but not sure where to start, come along to this demo session to get your questions answered. [Read more]

Perfect for: Agency leaders and tech-heads who want to create their own in-house AI platforms or tools, but aren’t sure how to go about it. Come along to get an idea of what’s possible.

📍 Theatre

⏰ 3.05pm – 4.05pm

How AI Literacy Can Help You Think More Creatively

In this session, Antony Mayfield, CEO and co-founder of Brilliant Noise, will show us how developing your ‘AI literacy’ can unlock a new world of creativity – which you can use to take your AI usage even further. He’ll provide interactive examples of how you transform your approach to AI to get much better and more bespoke results.

Perfect for: Agency leaders and tech-heads who want to create their own in-house AI platforms or tools, but aren’t sure how to go about it. Come along to get an idea of what’s possible.

📍 The Library

⏰ 3.05pm – 4.05pm

How to Leverage AI in Digital Marketing

In this session, Matt Janaway, CEO of Marketing Labs, will take us through how his agency has been integrating AI into its services for the last five years – from speeding up processes to addressing client pain points – and how you can do this too. [Read more]

Perfect for: Digital marketing, SEO and PPC agencies who are looking to leverage AI and automation within their processes – as well as any agencies concerned about the impact this tech may have on their business.

📍 Demonstration Room

⏰ 4.10 – 4.45pm

How to Protect Your IP from AI Thieves

We’ll be joined by Sacha Wilson, partner at Harbottle & Lewis, to discuss the options agencies have when it comes to protecting their IP from AI thieves. [Read more]

📍 Theatre

⏰ 4.45pm – 5pm

AI Innovators Awards

To finish the event, we’ll be calling on our Top 3 ‘AI Innovators‘ to discuss how they’re paving the way for AI advancements within the agency industry.

📍 Theatre