📣 Please note, these events are for Agency Hackers’ members only.

If your agency isn’t a member yet, get in touch with Anne.

Big clients are exciting, but what happens to the smaller ones that still keep your studio ticking?

At Huddle Creative, Nicole Posner is working on how to balance both.

“We’re still taking on £15k–£20k projects, but only if there’s a clear reason – like future opportunities to grow the account – or if it’s creatively exciting,” she says.

“And we’ve become much more granular in how we scope them.”

It’s a shift that’s working. The agency recently landed a six-figure dream brand project after a single intro call, off the back of creative work for Marketing Week’s Mini MBA brand with Mark Ritson.

But while Huddle is now catching more of these white whales on a regular basis, they haven’t walked away from the smaller stuff. In fact, they’ve had to get laser-focused on managing that balance.

“The amount of effort that goes into a £15k project will always be close to the effort that goes into a £100k project,” says Nicole.

“You’re never really going to get the proportionality right, but you can get better at protecting it.”

That means clearer briefs, firmer boundaries, tighter project management and setting expectations from the start.

“It may still be three moodboards for a £15k client – but we need to create them more efficiently. So it’s three hours per moodboard instead of the day and a half we would allocate for a £100k client.”

In this session, Nicole will share how Huddle is:

• Positioning for bigger projects without alienating smaller clients.
• Resourcing smartly to avoid over-servicing.
• Maintaining quality — no matter the budget.

If you’re scaling up and struggling to manage the mix, this session will show you how to make both ends of the spectrum work.