How not to Fail at Lead Gen

What’s your agency’s growth plan? Does it involve getting in front of as many new people as possible? 

When you run a growing agency, getting leads and securing meetings is often a big part of your activity. But if you are not careful, a lot of these leads could slip through your fingers. 

And getting in front of new clients is only half the battle. 

There are also a lot of important – and often overlooked – hygiene factors you need in place to ensure that when you get on somebody’s radar, you’re actually able to convert them. 

In this session, agency lead gen specialist Leo Kesner of Unstuck will be taking us through some of the often overlooked elements that your agency must be on top of in order for you to be able to pick up a new lead and carry it all the way to the touchdown zone. 

We’ll talk about:

• Should you go slow and steady when your market is small?
• The benefits of taking a highly targeted approach vs a “pray and spray”.
• What elements make you more likely to convert a new sales opportunity.

Don’t miss this if you’re puzzling out your new business strategy.