Tues 8 Aug 2023 2:00pm UK time

Picture this: you’re pitching to a new client and they’ve outlined a very specific brief.

Do you go in and only pitch based on what’s in front of you? Or do you push the boat out a little bit more to impress?

Sometimes, it can be tricky to work out which way to sway.

“We lost a job last year because we only pitched what was in the brief,” says Keiran Anderson, creative lead at Digit.

“The brief was purely about transforming the website, but another agency went in and won by pitching a transformation of their entire brand – and we were taken by surprise as they were already quite an established brand.”

“It’s made me question, how do other creative directors gauge this when pitching for jobs?”

In this month’s creative mastermind, Keiran wants to know:

  • When it comes to pitching to brief, how far do you go? 
  • Do you stick rigidly to the brief outlined by the prospective client, or do you go above and beyond?
  • Is it worth pitching outside of the box if there are clear opportunities presented by the client’s brief?
  • And if you lose a pitch because you didn’t go far enough, how do you cope with that? Do you change your outlook for the next pitch, or do you stick to your guns?

Come along and discuss this creative conundrum, as we try and figure out how far you should push those pitching boundaries.