ZEAL Welcomes Lorna Hawtin As New CSO

3 weeks ago

ZEAL has strengthened its senior team with the appointment of Lorna Hawtin as Chief Strategy Officer.

Lorna joins ZEAL from TBWA/MCR where she was Disruption Director – heading up the strategy team and consulting on Disruption in both the UK and across the globe.  

In her time at TBWA, Lorna worked on marketing campaigns for brands including:

  • Phillips PH Global
  • The Co-operative
  • McVitie’s
  • PZ Cussons as well as driving the industry’s effectiveness agenda through her high profile work with the IPA

She also helped LEGOLAND launch a new, highly effective global platform and has been instrumental in the development of the recent multi-award-winning Nemesis campaign for Alton Towers.

It didn’t take me long to see that ZEAL’s trajectory and mine were closely aligned

Lorna Hawtin

In her new role at ZEAL, Lorna will be developing the agency’s strategic offering, driving new business and supporting client ambitions across key strategic accounts including Suntory, Carlsberg Marston’s Brewing Co., Arla and Nestle. She will head up a team of eight, with plans in place to recruit at all levels in both London and Manchester.

Lorna Hawtin said: “It didn’t take me long to see that ZEAL’s trajectory and mine were closely aligned.

  • “The level of ambition across business, client and creative spheres was inspiring, and the opportunity to build a world-leading strategy team and flex my strategic muscles in a whole new way, was something I couldn’t turn down.’

Stewart Hilton, ZEAL co-founder, said: “When we started our search for a new CSO, I asked Lorna for her advice on how to find someone equally as brilliant. As we chatted however it became clear that our mission was very much aligned with what Lorna is most passionate about.

“As soon as we realised that there might be a chance to tempt her away from TBWA, we immediately made her our one and only target. We are thrilled she has joined us.”

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