People hate ads, but love jokes.
Why? Because ads are annoying, whereas jokes are funny. And in life, funny works. We remember funny stories, we like funny people, we want to be funny ourselves. We’ll even vote for a megalomaniac, so long as he raises a chuckle.
As in life, so in advertising. Make em laugh and they’re far more prone to like your ad, recall your brand, and buy your wares. In an industry where funny is out and purpose is in, the chance for agencies to stand out and cash in on comedy is even bigger.
And agencies are primed to seize this opportunity. If yours is anything like ours, it’ll be full of funny people. The average creative department in an ad agency is as funny as the average green room in a comedy club. But less match-fit. Because being funny is the easy part. It’s being funny reliably that’s a bastard.
Which brings us to our workshop, Just Ad Comedy.
It comes with a wealth of tips and techniques for writing jokes and comic scenarios – to help you make your script more gag-rich, and turn your headline into a zinger. After all, what ad creative wouldn’t benefit from an ability to knock out 20 jokes in an hour? Or squeeze three more laughs from a scene with one stroke of their pen?
These have certainly benefited us – in advertising, and in comedy. And as training sessions go, ours is a good laugh too.
In an industry where funny is out and purpose is in, the chance for agencies to stand out and cash in on comedy is even bigger
Respectively we’re an ad creative of 15 years’ experience, and a comedy writer for Disney+. We’re also both stand-up comedians, performing in clubs across the country. But enough of the sales pitch. ‘Don’t tell me you’re funny,’ so the adage goes, ‘make me laugh.’
My CARPE DIEM tattoo took 10 hours.
Total waste of a day.
Our class won’t be.
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