Unearth PR has spent the last three years trading as a ‘Gen Z- led conscious PR agency’ – but after huge success this year, it has rebranded and refined their service to capture a new audience.
Focusing on both of the founder’s experiences working in high-growth companies and start-ups, such as The Range, HelloFresh and Crafted Beds, the agency is opening their books to clients across the SME industry.
The remote-first agency now says that their mission is to turn “brand narratives into a national conversation with meticulously designed PR services that amplify brand presence in an ever-changing media landscape”.
To implement this, the agency has announced their enhanced service offerings, which now includes ‘‘Hybrid PR’, combining both Brand and Digital PR services, and ‘Personal Brand PR’.
Speaking on the new services, Co-founder Georgia Gadsby March explains: “The PR industry saw a huge shift with the rise of Digital PR and in the last ten years a division has really grown between ‘traditional’ and ‘digital’ PR services, with businesses often investing in the two specialisms separately. This is why we introduced an option for ‘hybrid PR’, where businesses can invest in a PR strategy that achieves brand awareness and SEO goals simultaneously.
- “We have also introduced our Personal Brand PR service, because we know from experience that people buy from people. We ‘PR’ ourselves as founders more than we market Unearth PR as an agency and this brings us a lot of business.
“We realised quickly that we can use the same tactics to support our client’s with their customer acquisition and brand trust too, hence us branching out to offer our new Personal Brand PR service.”
Co-founder Hannah March spoke more about the rebrand saying: “After achieving consistently great results for such a niche clientele in the conscious sector for a number of years, we knew it was time to expand our offering to the general start-up and SME space.
“Our case studies speak for themselves, and we knew we had a lot to offer this wider community, and took action to rebrand to achieve this new vision for our agency.”
Unearth PR launched in 2020 and since then have increased their annual revenue by 730%, alongside accumulating a strong list of clients including popular bathroom supplier – Bathroom Deal, therapy app – HelloSelf, and TikTok famous baby and toddler brand – Rocco & The Fox.
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