tigerbond has been appointed to take the lead on the PR brief for a huge UK fundraising platform.
The tigerbond team were awarded the brief by JustGiving following a competitive multi-agency pitch earlier this year. The integrated communications agency has been tasked with supporting the fundraising platforms in-house PR team as they continue to raise the brand’s national profile and shine a light on the people, groups and charities who are doing extraordinary things to raise money.
The account will be led from tigerbond’s national headquarters in London with the support of cross-agency expertise from its network of UK offices. Teams will be executing consumer and corporate PR campaigns – and they kicked off the partnership with the prestigious GoCardless JustGiving Awards last month.
Speaking about the decision to appoint tigerbond, Emily Penkett, Head of UK PR at JustGiving, said: “We’re thrilled to have tigerbond on board to support our PR efforts and to help ensure JustGiving is thought of as the number one platform for charities and individuals looking to raise funds for the causes closest to them.
“The team’s passion and creativity really shone through during the pitch process and we’re very much looking forward to working with them to deliver some fantastic results for the brand.”
This is the type of new business win we dream of and the team is delighted to get startedRachel Gladwin
This exciting appointment follows a number of new business wins for tigerbond this year which has expanded its portfolio with new briefs from digital transformation specialist Exchange Communications, electronic goods recycling expert Optimum Eco Group and luxury hotel chain Crerar Hotels.
Rachel Gladwin, co-founder at tigerbond, said: “JustGiving has a formidable reputation as the go-to fundraising platform in the UK. Last year alone, the brand supported millions of people to collectively raise more than £600 million for charities and good causes.
“This is the type of new business win we dream of and the team is delighted to get started. JustGiving is a goldmine of culturally relevant, heart-warming stories and we look forward to unlocking that potential as we strive to significantly scale-up brand saliency and awareness in the months to come.”
Formed in 2021 following a management buyout, tigerbond is a full-service communications agency with offices across England, Scotland, and Ireland, employing 100 staff. The agency achieved Campaign’s Best Places to Work status earlier this year, landing 5th place out of 100 UK agencies, and has been announced as DE&I Finalist in the Lloyds Bank British Business Excellence Awards.
tigerbond was formed in 2021 following a management buyout and has offices all across England, Scotland and Ireland and has recently been announced as DE&I Finalists in the Lloyds Bank British Business Excellence Awards. The tigerbond team has also pledged its commitment to joining the B Corp journey after establishing its dedicated sustainability practice, tigerB in 2022.
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