TMW Limited has won the integrated creative, content and CRM brief at Suzuki.
The agency was appointed following a pitch process handled by the Observatory International. It will be responsible for delivering integrated creative campaigns and content across all major channels.
- The team will also handle Suzuki’s CRM programme. Work beings immediately to launch with new Suzuki Swift, with the TMW team building on the brand’s ‘Good Different’ creative platform.
Scope includes above the line advertising for Suzuki’s automotive division, content creation and responsibilities for data and CRM across cars, motorcycles, all-terrain vehicles and marine engines.
As well as supplying insights and testing throughout the creative development process, UNLIMTED’s Human Understanding Lab will be pivotal in providing in data, neuro- and behavioural science expertise to inform the customer engagement strategy.
If we sat down and wrote the perfect brief for ourselves, it would look just like thisChris Mellish
Alex Key, Head of Marketing, Suzuki GB said: “It was clear from the outset that TMW Unlimited was the perfect partner for us. There was instant chemistry and they innately understood what our brand is all about.
- “Not only did they prove their 360-degree capabilities to deliver exceptional work in a diverse range of disciplines, they demonstrated an ability to weave them together and connect with our target audience.”
Chris Mellish, CEO, TMW Unlimited said: “If we sat down and wrote the perfect brief for ourselves, it would look just like this. Suzuki shares our challenger brand mindset and ambition to create work that stands out throughout every layer of the marketing mix.
“From developing stellar TV ads to supercharging their CRM through tech and data, we now have the opportunity to use the full breadth of our skills to take their business to the next level. The fact that our business’ cultures felt perfectly aligned from the very first meeting makes it even more exciting.”
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