Spark Wins Content and PR Brief with Global IT Infrastructure Leader

A B2B PR and content agency has been appointed by Onnec, a global IT infrastructure and managed services specialist.

Spark Communications will be delivering the London based specialists content and PR programme.

Onnec provides the structural foundations to support its customers’ connectivity needs, seamlessly adapting to ever-changing technology.

As a provider of multi-layered data centre, fulfilment centre and office solutions, Onnec sits at the centre of connections – supporting customers with everything from structured cabling and networking solutions, to managed services.

Spark will develop Onnec’s content and digital assets outlining and investigating the challenges facing businesses today, including the influence of AI on design requirements. Supporting Onnec’s wider marketing strategy, through an integrated PR plan, Spark will drive media relations and thought leadership activity in the UK – and across other key markets. Spark will also help to build brand recognition through coverage in target publications and ultimately shape relationships with influencers.

At Spark we recognise the huge role infrastructure and connectivity play as the foundation of organisational technology
Ana Williams

Dexter Harriss, Global Marketing Director at Onnec, commented: “Spark has already made a significant contribution to our business. The team did a great job creating our holistic data centre design eBook last year, supporting sales growth and securing valuable media opportunities.

“My confidence in Spark is based on the team’s ability to go beyond simple content creation, actively boosting marketing with consistent messaging and a strong corporate narrative. We’re confident Spark’s storytelling abilities and media connections will enhance our global visibility as we expand.”

Ana Williams, Director and Co-Owner of Spark Communications, added: “At Spark we recognise the huge role infrastructure and connectivity play as the foundation of organisational technology.

“Onnec has successfully deployed end-to-end connectivity solutions in some of the world’s biggest organisations. We’re excited to be working on impactful content and campaigns, to drive home the importance of robust infrastructure.”

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