Republic of Media Appoints New Director of Strategy

The Freethinking Group, parent company to leading independent media agency Republic of Media, has appointed former OMD UK Head of Creative Strategy Clare Elder to the newly created role of Director of Strategy at Republic of Media and the Freethinking Group.

Before OMD, Clare held strategy and planning roles at Starcom and Havas before setting up a consultancy specialising in ideation, strategy and pitching.

Clare will join the boards of TFG and Republic of Media and work with clients including bet365, Crown Commercial Services, Landsec, Whyte & Mackay and The Scottish Government.

Clare wasn’t looking for an agency role, but we’re delighted that we’ve managed to convince her to join the group
Simon Crunden

Simon Crunden, Group CEO, commented: “Clare wasn’t looking for an agency role, but we’re delighted that we’ve managed to convince her to join the group. She’s an exceptional talent with a breadth of experience across multiple categories.

“She brings the blend of positive energy, new business brilliance and strategic “big picture” thinking that we have been looking for. This is a major coup for us, and I have no doubt that Clare will add value to our largest clients and across the business in many ways.”

Clare Elder commented: “I’m absolutely delighted to take on this new and exciting role, at what is a pivotal time for both The Freethinking Group and the wider media industry.

“With more competition for audiences’ attention than ever before, creative thinking coupled with strategic focus has never been more important, and I can’t wait to get started working with our clients and the brilliant team at TFG to help deliver memorable campaigns with outstanding results.”

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