Prohibition Goes Global with Major International Client Win

Prohibition is continuing to grow its FMCG client base after being appointed by the UK’s leading independent drinks expert, Global Brands.

With a wide-ranging portfolio featuring well-known beverage brands, including VK, Franklin & Sons, Hooch, All Shook Up and Shake Baby Shake, Global Brands sought an agile and experienced agency capable of executing a comprehensive, multi-brand PR strategy to help drive forward its ambitious growth plans.

Following a competitive pitch process, the Leeds based PR agency has been appointed to deliver strategic press office activity and execute creative campaigns; at a corporate group and sub-brand level, to reinforce brand positioning and drive international awareness.

We were impressed with Prohibition’s industry expertise and experience in working with other leading FMCG brands
Matt Bulcroft

The brief will be double-pronged, with trade activity targeted towards strengthening on-trade relationships and growing off-trade distribution and consumer focus placed on driving consumer demand with both current and potential audiences.

Matt Bulcroft, Marketing Director at Global Brands, commented: “We were impressed with Prohibition’s industry expertise and experience in working with other leading FMCG brands. The team’s previous successes demonstrated their commitment to delivering tangible results in support of wider business objectives, which is essential in achieving our growth strategy over the next five years.

“Prohibition’s strategic approach and creative thinking stood out during the pitch process, and we’re looking forward to working together and seeing their ideas come to fruition.”

Chris Norton, Prohibition PR Founder & Managing Director, said: “The entire team is thrilled to be working with such a reputable and forward-thinking business.

“Welcoming Global Brands to our F&B division is an exciting development for Prohibition and we’re keen to hit the ground running and start delivering impactful results for the company’s various brand!”

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