Principles ‘Snaps’ Into Action with New Calbee Snacks Account

3 weeks ago

Principles is making a name for itself as the go-to agency for popular grocery brands

A Leeds based agency has added to its growing roster with a new client account.

Principles has been appointed by Calbee UK to cover all aspects of social media for healthy snacking brand Harvest Snaps. This new win has added to the agency’s rapidly expanding portfolio of everyday grocery brands including PG Tips, Seabrook and Honey Monster Puffs.

Calbee Marketing Director, Claire Hooper said: “We’ve been impressed working with the Principles team on our Seabrook brand in recent years, and with such big plans for Harvest Snaps in 2024 it feels like the right time to bring them on board and help make Harvest Snaps a famous everyday brand.”

  • Nicci Mills, Digital Experience Director at Principles added: “As a tasty, healthier snacking option for those who don’t want a lecture, we believe Harvest Snaps has a strong proposition that we can have a lot of fun with.

We grow brands on social by creating entertaining and authentic content that’s interesting, funny and relevant enough to be talked about on the bus or at the school gates; something were confident in doing for this brand.”

The positive start to the year sees Principles carry the momentum of a busy 2023, which saw significant new clients join their roster, including PG Tips and Pukka teas, as well as 2 senior strategic hires.

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