Principles Expands Team After Landing New Clients

Principles has expanded its growing team following an exciting start to 2024.

Sophie Fryett has joined the Leeds brand communications agency as Social Media Manager, making a return to agency life after running her own consultancy since 2021.

Conor McNulty has also joined as Business Development Manager from 26, taking responsibility for introducing Principles’ Unforgettable Brands framework to more everyday brands.

Mike Hackett, Principles Managing Director, said: “Both new and existing clients are responding well to our Unforgettable Brands framework and it’s showing; with new brands coming onboard whilst current clients are expanding their remit.

“Having the right team is number one priority when we’re looking to achieve the big plans we’ve laid out for the coming years. Both Sophie and Conor impressed from the start with their passion, competence, and curiosity, which is exactly what we’re looking for.”

Do you have agency news? Email [email protected]