Perfect Storm Wins Brief and Unveils O&3's New Website

A Leeds based digital agency has built a new website for natural oil expert O&3.

Perfect Storm was awarded the significant digital brief from the company following a competitive pitch against two other Leeds agencies. The team was tasked with creating a new website for the brand, which went live this week.

O&3 provides oils to some of the biggest brands in industries including pharmaceuticals, FMCG, cosmetics and animal care. It was recently acquired into the IMCD group, with Perfect Storm assisting the company in its aim to achieve domination in the sector across the world, through enhancing its digital-first marketing strategy.

O&3 is an exciting disrupter in its sector, run by a well-known and well-respected family in the industry
Adam Errington

Adam Errington and Dave Nutter founded Perfect Storm as a challenger agency in 2016, aiming to do things a better way. Adam said: “O&3 is an exciting disrupter in its sector, run by a well-known and well-respected family in the industry. It most definitely deserves wider recognition for what it does and the company needed increased digital visibility and accessibility to help them gain cut-through.

“As a first priority, O&3 required a website which better served its customers, who are large corporate buyers of essential oils and formulators.

“With a database of over 850 products it was important the site was easy to navigate and user-centric. The new site will help them to cement their position as a truly global brand working to create a sustainable future.”

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