Manchester PR Firm Expands to Scotland With New Senior Hire

7 months ago

Sway PR has added an experienced Head of B2B PR to its senior team

An award-winning Manchester PR agency has expanded to Scotland with new senior hire.

Sway PR has appointed Guy Robb as its Head of B2B PR, who will add a presence in Scotland for the agency to enhance its current offering in Manchester, Leeds and Sheffield. Guy previously worked for Integris Communications, a leading Scottish Tech PR agency, for seven years before freelancing for the last six and working with brands such as Toshiba Medical Visualisation Systems, Oracle tool developers and loT systems designers.

He also brings years worth of business experience having held senior management positions within global organisations such as Ingenico, where he was Director of Product Management and Director of Product Development.

Guy Robb will be heading up the B2B PR team

Founded in Manchester, Sway PR is growing rapidly, recording a 350% increase in turnover since 2020 having expanded from consumer PR into tech, charity and the B-2-B sector. In 2022 Sway PR was recognised with a win at the Creativepool Awards, with judge Sabine Huckmann calling their work ‘PR craftmanship.’

Most recently, the company restructured to create three divisions; Consumer, Sport and B2B.

Mark Hayward, managing director at Sway PR, said: “Guy has a fantastic track record of delivering for his clients. He fits in perfectly here and has already made significant contributions to our B2B clients. Having been responsible for many successful products in his career to date, he understands what it takes to launch new products and generate powerful media coverage.”

Robb will be heading up the new B-2-B team at Sway PR with the view of growing the department and continuing the award-winning work from the team. 

I’m joining Sway PR at a very exciting time as they expand the amazing work they are doing in the UK and internationally – it’s great to be part of it

Guy Robb

“We have ambitious growth plans ahead and Guy is a key part of delivering our vision for Sway PR,” adds Mark, “Not only are we delighted to be adding Guy’s experience and PR acumen to the team, but our latest addition also adds our first base in Scotland – broadening the scope of work we can take on.”

Sway PR is already working with trade and business clients including The Watchword, Linten Technologies and SynaptixBio, with a number of new projects due to commence.

Guy added: “I’m delighted to be joining Sway PR; the people and culture are fantastic, and they are always committed to doing their very best for every client, an ethos I share wholeheartedly.

“I’m joining Sway PR at a very exciting time as they expand the amazing work they are doing in the UK and internationally – it’s great to be part of it.”

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